Score up-to 60%off*

+ 10% when you buy 2 or more

Every Hat Sold, Plants A Tree

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At Will & Bear, we offer more than just discounts this Black Friday—we give you the opportunity to help turn Black Friday Green. With each hat sold, we plant a native tree, helping restore Australian ecosystems. Sale starts 10th Nov.

Green Friday Now Live!

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Help us turn Black Friday Green!

Turning Black Friday Green since 2017

Since 2017, we’ve used Black Friday as a moment to give back—not push more. Every purchase helps restore native habitats, support Australian farmers and invest in a healthier planet for future generations.

Green Friday Hat Deals

See whats going on sale this Green Friday!

52 Results

Will & Bear Calloway Fawn Felt Fedora Hat made from premium wool, displayed on neutral background
Top view of Will & Bear Calloway Fawn Felt Fedora Hat, showcasing structured crown and leather band
30% off
best-seller

Calloway Fawn | Felt Fedora Hat

4.9 (1877)

Regular price $162.00 $114.00

Unit price
per 

7 colors, 5 sizes
  • +2 more
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  • XXL
Will & Bear Crushable Travel Hat in dark brown, made from soft felt and designed for packability, shown on neutral background
Top view of Will & Bear Crushable Travel Hat showing teardrop crown and wide brim, crafted for easy packing
20% off
best-seller

William Brown | Crushable Travel Hat

4.9 (1504)

Regular price $151.00 $121.00

Unit price
per 

4 colors, 5 sizes
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  • XXL
Will & Bear Calloway Cream white sun felt hat with wide brim, crafted from sustainable wool, shown on a neutral backdrop.
Top view of the Will & Bear Calloway Cream white sun felt hat, showing crown shape and clean brim finish.
30% off

Calloway Cream | White Felt Sun Hat

4.9 (1877)

Regular price $162.00 $114.00

Unit price
per 

7 colors, 4 sizes
  • +2 more
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Will & Bear Calloway Ash wide brim felt fedora hat shown on a neutral background.
Woman wearing the Will & Bear Calloway Ash wide brim felt fedora while gazing into the distance in a golden field.
30% off

Calloway Ash | Wide Brim Felt Fedora

4.9 (1877)

Regular price $162.00 $114.00

Unit price
per 

7 colors, 5 sizes
  • +2 more
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  • XXL
Will & Bear Andy Oak Brown Wide Brim Fedora made from sustainable wool, displayed on neutral background
Top view of Will & Bear Andy Oak Brown Wide Brim Fedora, lightweight and crushable design
20% off
best-seller

Andy Oak | Brown Wide Brim Fedora

4.8 (582)

Regular price $174.00 $139.00

Unit price
per 

3 colors, 4 sizes
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Will & Bear White Felt Sun Hat with wide brim, crafted for sustainable outdoor adventures
Top view of Will & Bear White Felt Sun Hat, lightweight and durable for everyday sun protection
20% off
best-seller

Andy Cream | White Felt Sun Hat

4.8 (582)

Regular price $174.00 $139.00

Unit price
per 

3 colors, 4 sizes
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  • XL
Will & Bear Calloway Black wide brim hat made from premium wool, photographed on a neutral backdrop.
Overhead view of the Will & Bear Calloway Black wide brim hat showing crown shape and symmetry.
30% off
best-seller

Calloway Black | Black Wide Brim Hat

4.9 (1877)

Regular price $162.00 $114.00

Unit price
per 

7 colors, 5 sizes
  • +2 more
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  • XXL
Will & Bear Andy Auburn Dark Brown Country Hat featuring a structured teardrop crown and wide brim for outdoor adventures
Top view of Will & Bear Andy Auburn Dark Brown Country Hat showcasing the durable felt and classic crown shape
20% off

Andy Auburn | Dark Brown Country Hat

4.8 (582)

Regular price $174.00 $139.00

Unit price
per 

3 colors, 4 sizes
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  • XL
Will & Bear Levi Copper Burnt Red Wool Beanie on a neutral background, featuring ribbed knit and branded patch.
Woman sitting beside a fire pit at dusk wearing the Will & Bear Levi Copper Burnt Red Wool Beanie.
20% off

Levi Copper | Burnt Red Wool Beanie

4.8 (304)

Regular price $69.00 $55.00

Unit price
per 

6 colors
  • +1 more
Will & Bear Rider Bone White Palm Straw Hat crafted for sun protection and outdoor adventures, displayed on neutral background
Top view of Will & Bear Rider Bone White Palm Straw Hat featuring wide brim and leather chin strap
40% off
best-seller

Rider Bone | White Palm Straw Hat

4.7 (94)

Regular price $151.00 $91.00

Unit price
per 

4 sizes
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Will & Bear Levi Mustard Wool Beanie on a neutral background, featuring ribbed knit texture and branded front label.
Upright view of the Will & Bear Levi Mustard Wool Beanie, showing folded cuff and warm yellow tone.
20% off

Levi Mustard | Mustard Wool Beanie

4.8 (304)

Regular price $69.00 $55.00

Unit price
per 

6 colors, 1 size
  • +1 more
  • One Size
Front view of Will & Bear Woodley Moss Felt Gardening Hat on Neutral Background – Wide-Brim Outdoor Hat Made from Natural Wool with Chin Strap
Top View of Will & Bear Woodley Moss Felt Gardening Hat on Neutral Background – Durable, Natural Wool, Wide Brim
50% off
Outlet

Woodley Moss | Felt Gardening Hat

4.9 (83)

Regular price $151.00 $76.00

Unit price
per 

2 colors, 4 sizes
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Lasting Impact

Our tree-planting partners measure the long-term impact of every tree. Over its lifetime, each one can sequester hundreds of kilos of carbon — and when multiplied across our entire forest, thats real impact.

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Best Black Friday Hat Deals FAQs

At Will & Bear, we offer more than just discounts. Each hat is crafted from natural materials and helps the planet. Plus, 40% of profits go to supporting tree-planting initiatives and Australian farmers. When you shop with us on Black Friday, you’re not only getting a great deal—you’re also making a difference.

At Will & Bear, we pride ourselves on quick delivery! Your hat ships fast, typically within 48 hours of placing your order. We ship to all regions in New Zealand, ensuring that your hat arrives in 3-8 business days depending on your location.You’ll receive a tracking number once your order is dispatched so you can monitor its progress.

Shop Our Biggest Black Friday Sale and Help Turn It Green

At Will & Bear, we take pride in offering high-quality, eco-friendly products. Our Black Friday sale is the perfect opportunity to grab your favorite hats at unbeatable prices while making a positive impact. Every purchase plants a tree, contributing to a healthier planet. This Black Friday, start your Christmas shopping early and find the perfect hat for yourself or loved ones. Our Black Friday collection includes gifts for every outdoor enthusiast.