Hats for the Road — Travel, Cowboy, Straw & Everyday Styles in France
Will & Bear is an Australian-designed hat brand creating cowboy hats, straw hats, beanies and packable travel styles for men, women and kids. Made for life on the road.
empowering creativity since 2016
Our Community
20% of Profits Go To The Great Outdoors
We are proudly Australia's first B-corp certified hat co and a certified social enterprise - this means each hat gives back to the great outdoors.
Hats in the Wild
Kendal & Glen from our creative community soak up life on the road in. Shop the look.
Hats in the Wild
Kendal & Glen from our creative community soak up life on the road in. Shop the look.
"Solid workmanship, using good material. I live in Texas where the summer is extremely hot and humid. I typically wear straw hats, but this hat is just as comfortable in the Texas sun."– John H | Verified Buyer
"I’m so obsessed with it - I feel like a cute little adventurer! I’ve been pretty rough on this hat with animals, hiking and airplane travel and it’s held up great."– Kristina C. | Verified Buyer
"Fantastic - great travel accessory - light, easy to pack , practical - and always looks amazing!!"– Annie P. | Verified Buyer
Blog posts
Summer Camp 2026: A Creative Retreat in the Northern NSW Hinterland
Every year, we hit pause. We step away from the noise, pack up the crew, and head somewhere that reminds us what this is all about. Community, creativity, and a...
Hats for Every Adventure: African Safari Edition
There are some adventures that stay with you forever. An African safari adventure is one of them. Vast landscapes, golden savannah light and wildlife moving freely across open plains create...