New Fisherman Beanie. Meet Toby

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Hats for the Road — Travel, Cowboy, Straw & Everyday Styles in Canada

Will & Bear is an Australian-designed hat brand creating cowboy hats, straw hats, beanies and packable travel styles for men, women and kids. Made for life on the road.

empowering creativity since 2016

Our Community

20% of Profits Go To The Great Outdoors

We are proudly Australia's first B-corp certified hat co and a certified social enterprise - this means each hat gives back to the great outdoors.

Hats in the Wild

Kendal & Glen from our creative community soak up life on the road in. Shop the look.

Hats in the Wild

Kendal & Glen from our creative community soak up life on the road in. Shop the look.

Blog posts

Meet Ethan: Our Bear in the Woods

Meet Ethan: Our Bear in the Woods

Some people just feel like Will & Bear from the moment you meet them. Ethan Abitz is one of those people. We first crossed paths with Ethan around seven years...

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A Weekend in the Fisherman Beanie: Beach Camping on the Mornington Peninsula

A Weekend in the Fisherman Beanie: Beach Camping on the Mornington Peninsula

There’s something about a coastal road trip in winter that just feels right. Slower mornings, crisp ocean air, and layers you actually want to wear. For this trip, we packed...

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