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MEET LEVI

Our Warmest Beanie Ever

Hats for the Road — Travel, Cowboy, Straw & Everyday Styles in United Kingdom

Will & Bear is an Australian-designed hat brand creating cowboy hats, straw hats, beanies and packable travel styles for men, women and kids. Made for life on the road.

empowering creativity since 2016

Our Community

20% of Profits Go To The Great Outdoors

We are proudly Australia's first B-corp certified hat co and a certified social enterprise - this means each hat gives back to the great outdoors.

Hats in the Wild

Kendal & Glen from our creative community soak up life on the road in. Shop the look.

Hats in the Wild

Kendal & Glen from our creative community soak up life on the road in. Shop the look.

Blog posts

Sun Smart Summer Hats | Stylish UPF 50+ Protection for Hot Days

Sun Smart Summer Hats | Stylish UPF 50+ Protection for Hot Days

Australian summers demand respect. Long days outdoors, extreme UV levels and relentless heat mean sun protection is essential, not optional. One of the simplest and most effective ways to stay...

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Why We Designed the Ari Sand Visor Hat for Summer

Why We Designed the Ari Sand Visor Hat for Summer

Our first visor hat was born from a simple need: easy shade for long, hot days without the weight of a full hat. We wanted something you could throw in...

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