Hats for the Road — Travel, Cowboy, Straw & Everyday Styles in New Zealand
Will & Bear is an Australian-designed hat brand creating cowboy hats, straw hats, beanies and packable travel styles for men, women and kids. Made for life on the road.
empowering creativity since 2016
Our Community
20% of Profits Go To The Great Outdoors
We are proudly Australia's first B-corp certified hat co and a certified social enterprise - this means each hat gives back to the great outdoors.
Hats in the Wild
Kendal & Glen from our creative community soak up life on the road in. Shop the look.
Hats in the Wild
Kendal & Glen from our creative community soak up life on the road in. Shop the look.
"Solid workmanship, using good material. I live in Texas where the summer is extremely hot and humid. I typically wear straw hats, but this hat is just as comfortable in the Texas sun."– John H | Verified Buyer
"I’m so obsessed with it - I feel like a cute little adventurer! I’ve been pretty rough on this hat with animals, hiking and airplane travel and it’s held up great."– Kristina C. | Verified Buyer
"Fantastic - great travel accessory - light, easy to pack , practical - and always looks amazing!!"– Annie P. | Verified Buyer
Blog posts
Meet Ethan: Our Bear in the Woods
Some people just feel like Will & Bear from the moment you meet them. Ethan Abitz is one of those people. We first crossed paths with Ethan around seven years...
A Weekend in the Fisherman Beanie: Beach Camping on the Mornington Peninsula
There’s something about a coastal road trip in winter that just feels right. Slower mornings, crisp ocean air, and layers you actually want to wear. For this trip, we packed...