meet duke
New Straw Cowboy Hat
empowering creativity since 2016
Our Community
20% of Profits Go To The Great Outdoors
We are proudly Australia's first B-corp certified hat co and a certified social enterprise - this means each hat gives back to the great outdoors.
Hats in the Wild
Kendal & Glen from our creative community soak up life on the road in. Shop the look.
Hats in the Wild
Kendal & Glen from our creative community soak up life on the road in. Shop the look.
"Solid workmanship, using good material. I live in Texas where the summer is extremely hot and humid. I typically wear straw hats, but this hat is just as comfortable in the Texas sun."– John H | Verified Buyer
"I’m so obsessed with it - I feel like a cute little adventurer! I’ve been pretty rough on this hat with animals, hiking and airplane travel and it’s held up great."– Kristina C. | Verified Buyer
"Fantastic - great travel accessory - light, easy to pack , practical - and always looks amazing!!"– Annie P. | Verified Buyer
Blog posts
European Summer Road Trip: Exploring the Coast with the Duke Straw Cowboy Hat
There is nothing quite like a European summer road trip. Winding coastal roads, warm sea breezes, and endless adventure. This year we packed a vintage car with no doors but...
The Must-Have Summer Hat - Sunny Packable Hat
Finding the perfect summer hat can be tricky. It needs to be stylish, comfortable, and easy to travel with. Traditional hats are often bulky, hard to pack, and lose their...