Will & Bear sprouted in 2015, inspired by our nomadic escapades. Alex (Bear) sought a durable, practical hat that blended seamlessly with the rugged beauty of the Australian outdoors, yet struggled to find one that didn't feel daunting to try on. (Being a first time hat buyer) Alongside Loz (Will), we took matters into our own hands and embarked on creating the perfect hat for every head.

Our debut collection, crafted for both men and women, embraced simple, timeless designs and natural fibers. Crafted from 100% Australian wool, our hats echoed the earthy tones of the Australian landscape. This philosophy remains the heart of every new style we craft.

Following the success of our initial range, we committed to make a positive social impact. Teaming up with Trees for the Future, we planted ten trees for every hat sold. To date we have now planted over 2 Million trees together with our customers. Today, we collaborate with impact partners worldwide, dedicating a portion of our profits to support environmental causes. Recently, we became Australia's first B-Corp certified hat company.

From modest beginnings, Will & Bear has flourished into a global community united by a passion for adventure and nature. We revel in seeing our hats in the wild, and hope they inspire you to explore the outdoors, reminding us all of our connection to the natural world.

We look forward to crossing paths on the open road soon!