meet duke
New Straw Cowboy Hat
empowering creativity since 2016
Our Community
20% of Profits Go To The Great Outdoors
We are proudly Australia's first B-corp certified hat co and a certified social enterprise - this means each hat gives back to the great outdoors.
Hats in the Wild
Kendal & Glen from our creative community soak up life on the road in. Shop the look.
Hats in the Wild
Kendal & Glen from our creative community soak up life on the road in. Shop the look.
"Solid workmanship, using good material. I live in Texas where the summer is extremely hot and humid. I typically wear straw hats, but this hat is just as comfortable in the Texas sun."– John H | Verified Buyer
"I’m so obsessed with it - I feel like a cute little adventurer! I’ve been pretty rough on this hat with animals, hiking and airplane travel and it’s held up great."– Kristina C. | Verified Buyer
"Fantastic - great travel accessory - light, easy to pack , practical - and always looks amazing!!"– Annie P. | Verified Buyer
Blog posts
Sun Smart Summer Hats | Stylish UPF 50+ Protection for Hot Days
Australian summers demand respect. Long days outdoors, extreme UV levels and relentless heat mean sun protection is essential, not optional. One of the simplest and most effective ways to stay...
Why We Designed the Ari Sand Visor Hat for Summer
Our first visor hat was born from a simple need: easy shade for long, hot days without the weight of a full hat. We wanted something you could throw in...