Hats for the Road — Travel, Cowboy, Straw & Everyday Styles in Australia
Will & Bear is an Australian-designed hat brand creating cowboy hats, straw hats, beanies and packable travel styles for men, women and kids. Made for life on the road.
empowering creativity since 2016
Our Community
20% of Profits Go To The Great Outdoors
We are proudly Australia's first B-corp certified hat co and a certified social enterprise - this means each hat gives back to the great outdoors.
Hats in the Wild
Kendall & Glenn from our creative community soak up life on the road in Calloway and William. Shop the look.
Hats in the Wild
Kendall & Glenn from our creative community soak up life on the road in Calloway and William. Shop the look.
"Solid workmanship, using good material. I live in Texas where the summer is extremely hot and humid. I typically wear straw hats, but this hat is just as comfortable in the Texas sun."– John H | Verified Buyer
"I’m so obsessed with it - I feel like a cute little adventurer! I’ve been pretty rough on this hat with animals, hiking and airplane travel and it’s held up great."– Kristina C. | Verified Buyer
"Fantastic - great travel accessory - light, easy to pack , practical - and always looks amazing!!"– Annie P. | Verified Buyer
Blog posts
10 Years of Will & Bear | Our Australian Founder Story
Ten years ago, Will & Bear started with an idea, two people and a love for the outdoors. There was no warehouse and definitely no team. Just Loz and Alex,...
On the Road with Tobias Mantaray: Sri Lanka & the Tasman Travel Backpack
There’s something about seeing a new place through the eyes of someone who knows how to capture a story. Travel creator and storyteller Tobias Mant, known as @tobiasmantaray, recently set...