Home of the
Packable Hat
Hats for the Road — Travel, Cowboy, Straw & Everyday Styles in Australia
Will & Bear is an Australian-designed hat brand creating cowboy hats, straw hats, beanies and packable travel styles for men, women and kids. Made for life on the road.
empowering creativity since 2016
Our Community
20% of Profits Go To The Great Outdoors
We are proudly Australia's first B-corp certified hat co and a certified social enterprise - this means each hat gives back to the great outdoors.
Hats in the Wild
Kendall & Glenn from our creative community soak up life on the road in Calloway and William. Shop the look.
Hats in the Wild
Kendall & Glenn from our creative community soak up life on the road in Calloway and William. Shop the look.
"Solid workmanship, using good material. I live in Texas where the summer is extremely hot and humid. I typically wear straw hats, but this hat is just as comfortable in the Texas sun."– John H | Verified Buyer
"I’m so obsessed with it - I feel like a cute little adventurer! I’ve been pretty rough on this hat with animals, hiking and airplane travel and it’s held up great."– Kristina C. | Verified Buyer
"Fantastic - great travel accessory - light, easy to pack , practical - and always looks amazing!!"– Annie P. | Verified Buyer
Blog posts
3 Hats Every Guy Should Own
When it comes to a good hat collection, you don't need a wardrobe full of options. Just a few well-made essentials that'll take you from everyday outings to weekends off...
Adventure Travel Backpack: Exploring New Zealand’s South Island
There’s no better way to put a new adventure travel backpack to the test than packing it up, hitting the road and seeing how it handles a real adventure. So,...