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empowering creativity since 2016
Our Community
40% of Profits Go To The Great Outdoors
We are proudly Australia's first B-corp certified hat co and a certified social enterprise - this means each hat give back to the great outdoors.
Spotted in the Wild
Kendal & Glen from our creative community soak up life on the road in. Shop the look.
Spotted in the Wild
Kendal & Glen from our creative community soak up life on the road in. Shop the look.
"Solid workmanship, using good material. I live in Texas where the summer is extremely hot and humid. I typically wear straw hats, but this hat is just as comfortable in the Texas sun."– John H | Verified Buyer
"I’m so obsessed with it - I feel like a cute little adventurer! I’ve been pretty rough on this hat with animals, hiking and airplane travel and it’s held up great."– Kristina C. | Verified Buyer
"Fantastic - great travel accessory - light, easy to pack , practical - and always looks amazing!!"– Annie P. | Verified Buyer
Blog posts
The Best Will & Bear Hats for Travel: Style and Sustainability On-the-Go
G'day, travel enthusiasts! If you're planning your next adventure and want to stay sun-safe while looking top-notch, we've got you covered. Will & Bear offers a range of hats perfect...
Get to know our founders.
There is a lot that goes in to bringing to life a business that we could have only dreamt of. Our founder's Loz (Will) & Alex (Bear) recently chatted to...