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B-Corp® Certified

Our
Mission

We are a purpose-led business that aims to do good business.

Our mission is to reduce our impact through thoughtful designs, give back to our planet and create a culture that cares for the environment, to inspire all to preserve it.


01

From the
earth, for
the earth

We aim to inspire a culture that cares for our environment by sharing positive stories that generate actions. We showcase the natural world and encourage people to look after it. We aim to be a constant reminder of the natural world and our place in it; to create and grow a culture of people who care for the environment, and to inspire all to preserve it.


02

For every
head

We contribute to a more socially conscious, inclusive and diverse society by sharing journeys from multiple perspectives. We don’t want anyone left behind. We aim to attract like-minded employees and partners - those who are more focused on the overall mission and less on the value of their equity.


03

Always
give
back

We strive to act as a responsible business and engage with global impact partners directly. We aim to always give away a percentage of our profits and to be a responsible member of the global community, we are committed to donating 2% of revenue or more annually. We will always work to raise awareness of environmental & social issues that are close to our hearts.


04

Inspire a
culture
that cares

Our mission is to create a culture that cares for our environment. We share positive stories that inspire actions while showcasing the natural world and inspiring people to look after. We aim to be a constant reminder of the natural world and our place in it; to create & grow a culture of people who care for the environment, to inspire all to preserve it.


“We are in the business of doing good business"