Our
Mission
We are a purpose-led business that aims to do good business.
Our mission is to reduce our impact through thoughtful designs, give back to our planet and create a culture that cares for the environment, to inspire all to preserve it.
From the
earth, for
the earth
We aim to inspire a culture that cares for our environment by sharing positive stories that generate actions. We showcase the natural world and encourage people to look after it. We aim to be a constant reminder of the natural world and our place in it; to create and grow a culture of people who care for the environment, and to inspire all to preserve it.
For every
head
We contribute to a more socially conscious, inclusive and diverse society by sharing journeys from multiple perspectives. We don’t want anyone left behind. We aim to attract like-minded employees and partners - those who are more focused on the overall mission and less on the value of their equity.
Always
give
back
We strive to act as a responsible business and engage with global impact partners directly. We aim to always give away a percentage of our profits and to be a responsible member of the global community, we are committed to donating 2% of revenue or more annually. We will always work to raise awareness of environmental & social issues that are close to our hearts.
Inspire a
culture
that cares
Our mission is to create a culture that cares for our environment. We share positive stories that inspire actions while showcasing the natural world and inspiring people to look after. We aim to be a constant reminder of the natural world and our place in it; to create & grow a culture of people who care for the environment, to inspire all to preserve it.
“We are in the business of doing good business"