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Bringing fashion and farming together

Now supporting regenerative farming & biodiversity projects for Australian wool growers with an aim to increase bio-diversity for land holders. Odonata Foundation are leaders in regenerative biodiversity.

Why regenerative farming?

Will & Bear love Australian wool as a renewable & biodegradable material source. When wool growers pair this with regenerative farming practices it increases soil health and helps proliferate native grasses. This creates better outcomes for the sheep, better returns for farmers, better materials and less carbon in the atmosphere. And now Tiverton shows us that we can increase native bio-diversity through their bandicoot breeding program.

Bandicoots & sheep living side by side

Intro to Tiverton Sanctuary

A keystone project of Odonata is the Tiverton Sanctuary. Tiverton is a 1,000-hectare predator-proof regenerative sheep farm focused on breeding the endangered Eastern Barred Bandicoot. Odonata’s world-first conservation efforts have helped lift the species from ‘extinct in the wild’ to ‘endangered’

Endangered Eastern Barred Bandicoot

Lets double the bandicoot population

Through our partnership with Odonata we have a mission to double numbers of endangered eastern barred bandicoots from 1500 to 3000 in the next 2 years. Lifting its status from 'endangered' to 'vulnerable'. Help us by following & sharing this story.

The Percy Eucalyptus in partnership with Odonata

Will & Bear have partnered with Odonata Foundation to bring you this latest style the Percy Eucalyptus. As well as planting a tree for every hat sold, this collaboration is working to increase the population of the almost extinct Eastern Barred Bandicoot from endangered to threatened.

Your purchase will contribute increasing bandicoots population and help regenerate the land in which they live. While ensuring fashion and farming can co-exists for a better future.

Odonata’s Eastern Barred Bandicoot breeding program is contributing to land re-generation on working farms, like the ones we get the wool from and by working with us here at Will & Bear, it ensures that fashion and farming can co-exist.

Odonata’s world-first conservation efforts have lifted the species from ‘extinct in the wild’ to ‘endangered’, and the support of Will & Bear from sales of their Percy Eucalyptus hat will work to completely reverse the extinction trajectory of this amazing little creature.

Along with Odonata, we have a combined goal to breed the Eastern Barred Bandicoot from 1,500 to 3,000 by donating a portion of profits from the sales of the Percy Eucalyptus hat.

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