One hat,
ten trees

Since the brand's inception in 2016, we have committed to planting 10 trees for every hat sold. Today, thanks for our community, we have now planted over 200 acres of Forest Gardens in Senegal, Africa. Why? Because we want to invest in a healthy environment for our future generations.

OUR IMPACT PARTNER

A SHORT FILM

What does it
mean to plant
10 trees?

Watch Now

Creating lasting
Forest Gardens

Local community members enter a four-year training program to turn degraded land into a fertile Forest Garden (FGA). Experts developed it with over 30 years of experience of planting trees across the globe. This focus on training creates a sustainable, balanced ecos-systems that helps new forest to grow & delivers a local organic food supply chain.

NOW PLANTING
SENEGAL, AFRICA

‘Planting 1 tree is incredible, planting 10 trees can be a truly powerful thing’

John Leary - Trees Director

OUR IMPACT

200

ACRES OF FOREST GARDENS

Thanks to our community we have planted 200 Forest Gardens, at an average of 1 acre & 4000 trees per forest garden.

Thats about the size of
3200 tennis courts

TONS OF CARBON

Forest Gardens constantly pull in carbon from the atmosphere, creating lasting carbon sinks. Together we will pull in 28963 metric tonnes of carbon, and each hat contributes 580kg. Every hat has a lasting effect on the global environment.

580kg

LIFETIME CARBON
SEQUESTRATION

580kg is about the size
of an adult grizzly

2400

PEOPLE PLANTED OUT OF POVERTY

The people that look after the Forest Gardens
become food secure after year 2. Instead of relying
on peanuts, they have a endless supply of fresh
organic produce, from which they produce income.
Providing economic incentives is key to the
programs success.

Bio diversity also
returns to the land

A JOURNEY THROUGH SENEGAL,
WITH FOUNDERS LOZ & ALEX

WHAT THEY SAY

LIMITED TIME

More trees
please tote

Buy any hat and score a free tote.
Simply add the tote to your cart by
clicking the link below. Add any hat
and the discount will be automatically
applied.

CLAIM GIFT

How do I get
involved?

Our favourite part is giving our
customers the opportunity to
contribute to the global environment.

Join the journey

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