Since the brand's inception in 2016, we have committed to planting 10 trees for every hat sold. Today, thanks for our community, we have now planted over 445 acres of Forest Gardens in Senegal, Africa. Why? Because we want to invest in a healthy environment for our future generations.
Local community members enter a four-year training program to turn degraded land into a fertile Forest Garden (FGA). Experts developed it with over 30 years of experience of planting trees across the globe. This focus on training creates a sustainable, balanced ecos-systems that helps new forest to grow & delivers a local organic food supply chain.
‘Planting 1 tree is incredible, planting 10 trees can be a truly powerful thing’
Forest Gardens are truly unique. They deliver on three key outcomes; People, Planet & Profit (3Ps). This holistic approach sets them apart from other tree-planting programs. Forest Gardens allow communities to plant their way out of poverty.
Increasing biodiversity improves the soil, which increases the food production capability of the field, all without using harmful chemicals. Helping families become food secure with time.
Forest Gardens are constantly absorbing carbon. The trees planted to fix nitrogen in the soil, bringing it back to life and creating lasting carbons sinks. Families learn land management and conservation to optimize the long-term health and productivity of the land.
Profit is what closes the loop. As carbon declines, trees nitrogen fix the soil, and the yield goes up. The families can begin to sell they excess food supplies at local markets. As profits increase, the families are introduced the final stage of the program; Financial Literacy, each family, gains access loan & lend money to further their profits.
Thanks to our community we have planted 200 Forest Gardens, at an average of 1 acre & 4000 trees per forest garden.
Forest Gardens constantly pull in carbon from the atmosphere, creating lasting carbon sinks. Together we will pull in 28963 metric tonnes of carbon, and each hat contributes 580kg. Every hat has a lasting effect on the global environment.
The people that look after the Forest Gardens
become food secure after year 2. Instead of relying
on peanuts, they have a endless supply of fresh
organic produce, from which they produce income.
Providing economic incentives is key to the
Leading fashion industry magazine.