Rejuvenation Trees – Will & Bear Australia

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Every Hat Sold Plants a Tree

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key impact partner

Rejuvenation Trees

In partnership with Rejuvenation Trees, Will & Bear is helping regenerate Australian ecosystems.

Through our collaboration, we help fund essential tree planting and ecological restoration projects led by First Nations communities. These projects aren’t just about environmental recovery—they’re also about preserving cultural heritage and creating sustainable livelihoods.

how it works

One hat sold means one tree planted, and 40% of our profits go directly to these projects.

1.

Legal title is returned to First Nations People

Property is purchased from the market through a loan from impact investors.

2.

Your purchase plants native tree

Native species are planted along wildlife corridors and in result, biodiversity and connection to country is restored.

3.

Country is cared for and managed

Generations of first nation people will be trained to manage land

4.

Land is paid off

Through income generation activities the land is fully owned by the indigenous communities. Securing for future generations.

Project Highlights

4.5 Million Trees Planted

Comprising 70+ species native to the Western Australian region. These trees provide the Tjaltraak people with benefits.

60 First nations people employed

Training and job security is key to the longevity of the project.

200,000 tonnes of C02e Sequestered

Over is the projects lifetime and help with project partners carbon 200k tonnes of carbon will be capture

2,000 Ha of Endemic Habitat Restored

Stripped bare from farming the native land will be restored and managed by first nations communities

Project location

Esperance, Western Australia

The total area of the property is 4,000ha, with the aim being to revegetate 2,000ha of the property with local native species for the purposes of biodiversity and carbon storage.

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