Score up-to 60%off*

+ 10% when you buy 2 or more

Every Hat Sold, Plants A Tree

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At Will & Bear, we offer more than just discounts this Black Friday—we give you the opportunity to help turn Black Friday Green. With each hat sold, we plant a native tree, helping restore Australian ecosystems. Sale starts 10th Nov.

Green Friday Now Live!

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Help us turn Black Friday Green!

Turning Black Friday Green since 2017

Since 2017, we’ve used Black Friday as a moment to give back—not push more. Every purchase helps restore native habitats, support Australian farmers and invest in a healthier planet for future generations.

Green Friday Hat Deals

See whats going on sale this Green Friday!

52 Results

Will & Bear Wide Brim Straw Hat – Sawyer Sand – front angle showcasing lightweight natural straw and classic crown shape, displayed on a neutral background.
Top view of Will & Bear Wide Brim Straw Hat – Sawyer Sand – highlighting pinched crown and natural straw weave.
60% off
Outlet

Sawyer Sand | Wide Brim Straw Hat

5.0 (13)

Regular price $151.00 $61.00

Unit price
per 

4 sizes
  • S
  • M
  • L
  • XL
Will & Bear William Cream crushable travel hat – white felt fedora hat made from natural wool with classic wide brim.
Top view of Will & Bear William Cream white felt fedora hat – structured crown with crushable design ideal for travel.
20% off
New

William Cream | Crushable Travel Hat | White Felt Fedora Hat

4.7 (11)

Regular price $151.00 $121.00

Unit price
per 

4 colors, 4 sizes
  • S
  • M
  • L
  • XL
Buck Oak | Light Brown Felt Cowboy Hat
Top view of the Will & Bear Buck Oak brown felt cowboy hat showcasing the cattleman crown shape and wool felt texture.
20% off
New

Buck Oak | Light Brown Felt Cowboy Hat

4.9 (35)

Regular price $186.00 $149.00

Unit price
per 

4 colors, 4 sizes
  • S
  • M
  • L
  • XL
Will & Bear Brown Straw Wide Brim Hat 
 Austin Brown made from natural palm fibre with chin strap, shown on neutral background
Top view of Will & Bear Brown Straw Wide Brim Hat Austin Brown showcasing structured crown and wide woven brim
40% off

Austin Brown | Brown Straw Wide Brim Hat

4.8 (33)

Regular price $162.00 $98.00

Unit price
per 

2 colors, 4 sizes
  • S
  • M
  • L
  • XL
Front View of Will & Bear Perry Bone Beige Cord Bucket Hat – Soft Cotton Corduroy Hat with Embroidered Logo.
Top View of Will & Bear Perry Bone Beige Cord Bucket Hat – Circular Crown and Brim Silhouette.
49% off
Outlet

Perry Bone | Beige Cord Bucket Hat

4.2 (17)

Regular price $93.00 $47.00

Unit price
per 

3 sizes
  • S
  • M
  • L
Will & Bear white straw cowboy hat shown on a neutral background, featuring a classic wide-brim shape.
Top-down view of the Will & Bear white straw cowboy hat highlighting its structured crown and wide brim.
30% off

Buck Bone | White Straw Cowboy Hat

4.6 (11)

Regular price $151.00 $106.00

Unit price
per 

4 sizes
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  • M
  • L
  • XL
Will & Bear Calloway Bone white straw felt fedora hat photographed on a clean neutral background.
Overhead view of the Will & Bear Calloway Bone white straw felt fedora, showcasing its centre crease and wide brim.
50% off
Outlet

Calloway Bone | White Straw Felt Fedora

4.9 (7)

Regular price $139.00 $70.00

Unit price
per 

1 color, 5 sizes
  • S
  • M
  • L
  • XL
  • XXL
Will & Bear Woodley Auburn scout hat with lanyard – unisex wide-brim hat made from sustainable wool felt in rich auburn brown.
Top view of Will & Bear Woodley Auburn wool scout hat featuring built-in lanyard and pinched crown.
50% off
Outlet

Woodley Auburn | Scout Hat With Lanyard

4.9 (83)

Regular price $151.00 $76.00

Unit price
per 

2 colors, 4 sizes
  • S
  • M
  • L
  • XL
Will & Bear white cowboy hat made from premium felt, displayed on a neutral background to show its structured shape and wide brim.
Couple walking through the outback wearing Will & Bear white cowboy hats made from Australian wool felt.
20% off
New

Buck Cream | White Cowboy Hat Felt

5.0 (1)

Regular price $186.00 $149.00

Unit price
per 

4 colors, 4 sizes
  • S
  • M
  • L
  • XL
Will & Bear Lenny Rust Orange Bucket Hat on neutral background, featuring wide brim, dome crown, and adjustable chin strap.
Top-down view of Will & Bear Lenny Rust Orange Bucket Hat showing crown panel design and rich rust colour.
30% off

Lenny Rust | Orange Bucket Hat

5.0 (14)

Regular price $104.00 $73.00

Unit price
per 

4 sizes
  • S
  • M
  • L
  • XL
Will & Bear Brown 5 Panel Cap made from organic cotton, displayed on neutral background
21% off
best-seller
New

Archie Walnut | Brown 5 Panel Cap

4.0 (7)

Regular price $58.00 $46.00

Unit price
per 

2 colors
Will & Bear Orange Wool Pom Pom Beanie – Tasman Ochre – angled view showing textured rib knit and soft wool pom pom.
Will & Bear Orange Wool Pom Pom Beanie – Tasman Ochre – full front view of warm ribbed beanie in earthy ochre tone.
49% off
Outlet

Tasman Ochre | Wool Pom Pom Beanie

4.2 (9)

Regular price $69.00 $35.00

Unit price
per 

4 colors

Lasting Impact

Our tree-planting partners measure the long-term impact of every tree. Over its lifetime, each one can sequester hundreds of kilos of carbon — and when multiplied across our entire forest, thats real impact.

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Best Black Friday Hat Deals FAQs

At Will & Bear, we offer more than just discounts. Each hat is crafted from natural materials and helps the planet. Plus, 40% of profits go to supporting tree-planting initiatives and Australian farmers. When you shop with us on Black Friday, you’re not only getting a great deal—you’re also making a difference.

At Will & Bear, we pride ourselves on quick delivery! Your hat ships fast, typically within 48 hours of placing your order. We ship to all regions in New Zealand, ensuring that your hat arrives in 3-8 business days depending on your location.You’ll receive a tracking number once your order is dispatched so you can monitor its progress.

Shop Our Biggest Black Friday Sale and Help Turn It Green

At Will & Bear, we take pride in offering high-quality, eco-friendly products. Our Black Friday sale is the perfect opportunity to grab your favorite hats at unbeatable prices while making a positive impact. Every purchase plants a tree, contributing to a healthier planet. This Black Friday, start your Christmas shopping early and find the perfect hat for yourself or loved ones. Our Black Friday collection includes gifts for every outdoor enthusiast.