meet duke
New Straw Cowboy Hat
empowering creativity since 2016
Our Community
20% of Profits Go To The Great Outdoors
We are proudly Australia's first B-corp certified hat co and a certified social enterprise - this means each hat gives back to the great outdoors.
Hats in the Wild
Kendal & Glen from our creative community soak up life on the road in. Shop the look.
Hats in the Wild
Kendal & Glen from our creative community soak up life on the road in. Shop the look.
"Solid workmanship, using good material. I live in Texas where the summer is extremely hot and humid. I typically wear straw hats, but this hat is just as comfortable in the Texas sun."– John H | Verified Buyer
"I’m so obsessed with it - I feel like a cute little adventurer! I’ve been pretty rough on this hat with animals, hiking and airplane travel and it’s held up great."– Kristina C. | Verified Buyer
"Fantastic - great travel accessory - light, easy to pack , practical - and always looks amazing!!"– Annie P. | Verified Buyer
Blog posts
5 Reasons to Love Our Leather Hat Holder for Travel
Staying organised on the road is easier when your hat has a dedicated place. Our leather hat holder is a simple travel tool that keeps your wide brim hats close...
Inside the Spring Long Lunch: Will & Bear, Volvo & Into the Wild Escapes
Into the Wild Escapes, Volvo Car Australia and Will and Bear set the tone for a mindful day outdoors. From the first hello to the final toast, the focus was...