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Privacy policy


Promotional Activity Terms & Conditions

When is the Annual Online Warehouse Sale? 

  • 28th March 12.01am AEDT - 2nd April 11.59pm AEDT 
  • 27th March 12.01am PST - 1st April 11.59pm PST

How do I access the discount? 

  • All items included in the promotion are between 20% - 40% off and the discounted price will show automatically.
  • The secondary promotion, ‘A further 10% off when you buy 2 or more hats’ will automatically be calculated at checkout.

These offers are redeemable:

These offers are not redeemable:

  • At independent stockists worldwide 
  • In conjunction with any other offer (such as welcome discount codes)
  • On gift card purchases
  • On any purchase made prior to 28th March, 2024 and after 2nd April 2024.
  • On excluded styles such as (but may not be limited to) Bodhi Bone, Hat Brush, Hat Carry Clips, Hat Fillers, Hat Scarf Hazel, Hat Scarf Mustard, Hat Sponge, Teddy Chestnut, W&B SunButter Sunscreen

How long will it take to get my order? 

  • Due to the high volume of orders we receive, our handling time will be longer than our standard 2 business days and may be up to 7 business days.
  • Once your order has shipped, you will receive a tracking number and estimated delivery date. 
  • While most orders are being received on time, there are some delays occurring and carriers are not guaranteeing their delivery dates. 
  • We encourage you to visit our shipping page for specific details.
  • Due to the high volume of demand, Will & Bear cannot guarantee the availability of stock during the promotional period. In the unlikely event that your order is unable to be fulfilled, we will be in contact with you as soon as possible to arrange an alternative option or a refund.

Can I change my order? 

  • Once your order is placed, we will not be able to update your order. Please reach out to for help with the next steps. 

Can I return my hat? 

  • Credit notes will be issued if a request is requested within 30 days of the purchase date and meets the conditions of return
  • Credit notes will have a $9.20 label cost deducted prior to being issued.
  • Refunds will not be offered for any purchases during this promotional period unless required by law.
  • Items requested for exchange are not guaranteed and may sell out during this high volume period. In the event that the size/colour you selected to exchange your original order for is not available, we will be in in touch to determine the next steps, or you will be issued with a refund.


Privacy Policy

This Privacy Policy describes how (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information

  • Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
  • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
  • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose: shared with our processor Shopify, ESP Klaviyo & advertising platforms Facebook, Google, Bing & Pinterest

Order information

  • Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number.
  • Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our processor Shopify, Paypal, Gorgias, Mercury, Return Magic, A2X

Customer support information

  • Examples of Personal Information collected: Name, address, order number
  • Purpose of collection: to provide customer support.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: Gorgias customer service app



The Site is not intended for individuals under the age of 13. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here:
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: can also opt-out of Google Analytics here:
  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
  • We use emails service providers Klaviyo to off you relavant sales offer an promotions, read about how Klaviyo uses your Personal Information to

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

Using Personal Information

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.


Your rights



If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us at

If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the email address


A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.

Cookies Necessary for the Functioning of the Store

Name Function
_ab Used in connection with access to admin.
_secure_session_id Used in connection with navigation through a storefront.
cart Used in connection with shopping cart.
cart_sig Used in connection with checkout.
cart_ts Used in connection with checkout.
checkout_token Used in connection with checkout.
secret Used in connection with checkout.
secure_customer_sig Used in connection with customer login.
storefront_digest Used in connection with customer login.
_shopify_u Used to facilitate updating customer account information.

Reporting and Analytics

Name Function
_tracking_consent Tracking preferences.
_landing_page Track landing pages
_orig_referrer Track landing pages
_s Shopify analytics.
_shopify_fs Shopify analytics.
_shopify_s Shopify analytics.
_shopify_sa_p Shopify analytics relating to marketing & referrals.
_shopify_sa_t Shopify analytics relating to marketing & referrals.
_shopify_y Shopify analytics.
_y Shopify analytics.

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.


We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or by mail using the details provided below:

Will & Bear Australia PTY LTD.

2/788 Pacific Parade, Currumbin QLD 4223

Last updated: 20/10/21

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: [ADD CONTACT INFORMATION OR WEBSITE FOR THE DATA PROTECTION AUTHORITY IN YOUR JURISDICTION. FOR EXAMPLE:]