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B-Corp® Certified

The road to B-corp certification

We are so excited to announce we are now B Corp certified, something we have been working on since our humble beginnings.

Will & Bear has come a long way since Loz and I were driving up the East Coast of Australia with a trailer full of hats on the back of our van, ready to share our mission of creating thoughtful designs, giving back to our planet and creating a culture that cares for the environment.

This B Corp certification reflects the journey we have been on. From our first range in 2016, made from all-natural fibres, to planting 1 million trees. We have continuously strived to be a purpose led company that aims to do good business.

Our BCorp Journey

How does B corp work?

B Corp certification measures a company's entire social and environmental impact. It is the highest verifiable standard for any business. When you choose to support a B Corp certified business, you can be confident you are supporting a responsible organisation.

Where to next?

We are always aiming to improve our score. We will continue to plant trees with every hat sold. As part of the B Corp process, we are proud to announce that 2% of our annual revenue will be going towards making a social and environmental impact. This means there will be a number of new and exciting initiatives we can't wait to share with you very soon.

Thats 2 percent of annual revenure

We would like to thank our entire community for being a part of our journey so far. We can't wait to see where the next leg of our journey takes us.

Want to see how we
scored in each area?

view our profile