Score up-to 60%off*

+ 10% when you buy 2 or more

Every Hat Sold, Plants A Tree

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At Will & Bear, we offer more than just discounts this Black Friday—we give you the opportunity to help turn Black Friday Green. With each hat sold, we plant a native tree, helping restore Australian ecosystems. Sale starts 10th Nov.

Green Friday Now Live!

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Help us turn Black Friday Green!

Turning Black Friday Green since 2017

Since 2017, we’ve used Black Friday as a moment to give back—not push more. Every purchase helps restore native habitats, support Australian farmers and invest in a healthier planet for future generations.

Green Friday Hat Deals

See whats going on sale this Green Friday!

52 Results

Will & Bear Sunny Sand Crushable Straw Bucket Hat made from natural raffia, displayed on neutral background
Two women at the beach wearing Will & Bear Crushable Straw Bucket Hats, perfect for sun-filled adventures
10% off
best-seller
New

Sunny Sand | Crushable Straw Bucket Hat

4.8 (48)

Regular price $119.00 $107.10

Unit price
per 

2 colors, 3 sizes
  • S
  • M
  • L
Will & Bear Cooper Coffee Brown Western Hat on neutral background, featuring wool felt material and curved upturned brim.
Overhead view of the Will & Bear Cooper Coffee Brown Western Hat showing classic teardrop crown shape.
60% off
Outlet

Cooper Coffee | Brown Western Hat

4.8 (71)

Regular price $149.00 $59.60

Unit price
per 

2 colors, 4 sizes
  • S
  • M
  • L
  • XL
Will & Bear Harvey Amber Women’s Straw Boater on neutral background, featuring flat crown and wide woven brim.
Top-down view of the Will & Bear Harvey Amber Women’s Straw Boater showing circular crown and natural straw texture.
50% off
Outlet

Harvey Amber | Women’s Straw Boater

4.8 (112)

Regular price $99.00 $49.50

Unit price
per 

1 size
  • OS
Front View of Will & Bear Percy Eucalyptus Felt Western Hat on Neutral Background – Wide Brim Wool Hat with Leather Band.
Top View of Will & Bear Percy Eucalyptus Felt Western Hat – Pinched Crown and Wide Brim Silhouette.
40% off
Outlet

Percy Eucalyptus | Felt Western Hat

4.5 (52)

Regular price $169.00 $101.40

Unit price
per 

4 sizes
  • S
  • L
  • M
  • XL
Will & Bear Fischer Sand Waxed Canvas Bucket Hat on a neutral background, featuring water-resistant finish and natural brown tone.
Top-down view of the Will & Bear Fischer Sand Waxed Canvas Bucket Hat showing classic bucket crown and stitch detail.
50% off
Outlet

Fischer Sand | Waxed Canvas Bucket Hat

4.6 (85)

Regular price $69.00 $34.50

Unit price
per 

2 colors, 3 sizes
  • S
  • M
  • L
Will & Bear Raffia Straw Bucket Hat – Stevie Sand – front view showing raw edge and soft natural raffia finish, displayed on a neutral background.
Top view of Will & Bear Raffia Straw Bucket Hat – Stevie Sand – soft crown design with frayed natural edge.
15% off

Stevie Sand | Raffia Straw Bucket

5.0 (46)

Regular price $119.00 $101.15

Unit price
per 

3 sizes
  • S
  • M
  • L
Will & Bear Forest Green Beanie – Tasman Moss – angled view showcasing ribbed cuff and pom pom made from natural wool.
Will & Bear Forest Green Beanie – Tasman Moss – classic front view showing clean silhouette and rich moss tone.
50% off
Outlet

Tasman Moss | Forest Green Beanie

4.6 (134)

Regular price $59.00 $29.50

Unit price
per 

4 colors, 1 size
  • OS
Will & Bear Fischer Bone White Bucket Hat on neutral background, made from breathable natural cotton with subtle logo embroidery.
Top-down view of the Will & Bear Fischer Bone White Bucket Hat showing round crown and structured brim.
50% off
Outlet

Fischer Bone | White Bucket Hat

4.6 (85)

Regular price $69.00 $34.50

Unit price
per 

2 colors, 3 sizes
  • S
  • M
  • L
Will & Bear Brown Country Hat crafted from sustainable wool, displayed on neutral background
Top view of Will & Bear Brown Country Hat, showcasing classic wide brim and teardrop crown
20% off
best-seller
New

Explorer Taupe | Brown Country Hat

4.7 (41)

Regular price $159.00 $127.20

Unit price
per 

2 colors, 5 sizes
  • S
  • M
  • L
  • XL
  • XXL
Will & Bear Wide Brim Country Hat in olive green on neutral background, showcasing structured wool felt and flat brim.
Top-down view of Will & Bear Wide Brim Country Hat highlighting teardrop crown shape and structured finish.
20% off
best-seller
New

Explorer Olive | Wide Brim Country Hat

4.7 (41)

Regular price $159.00 $127.20

Unit price
per 

2 colors, 5 sizes
  • S
  • M
  • L
  • XL
  • XXL
Will & Bear Cooper Bone White Upturned Fedora on neutral background, showcasing the structured wool felt and classic teardrop crown.
Woman wearing the Will & Bear Cooper Bone White Upturned Fedora outdoors, styled for warm-weather adventure.
60% off
Outlet

Cooper Bone | White Upturned Fedora

4.8 (71)

Regular price $149.00 $59.60

Unit price
per 

2 colors, 4 sizes
  • S
  • M
  • L
  • XL
Will & Bear Wide-brim Bucket Hat in off-white, lightweight and breathable for sun protection
Top view of Will & Bear Wide-brim Bucket Hat showcasing wide brim and adjustable chin strap
25% off
best-seller

Bodhi Bone | Wide-brim Bucket Hat

4.9 (15)

Regular price $89.00 $66.75

Unit price
per 

1 color, 4 sizes
  • S
  • M
  • L
  • XL

Lasting Impact

Our tree-planting partners measure the long-term impact of every tree. Over its lifetime, each one can sequester hundreds of kilos of carbon — and when multiplied across our entire forest, thats real impact.

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Best Black Friday Hat Deals FAQs

At Will & Bear, we offer more than just discounts. Each hat is crafted from natural materials and helps the planet. Plus, 40% of profits go to supporting tree-planting initiatives and Australian farmers. When you shop with us on Black Friday, you’re not only getting a great deal—you’re also making a difference.

At Will & Bear, we pride ourselves on quick delivery! Your hat ships fast, typically within 48 hours of placing your order. We ship to all Australian states, ensuring that your hat arrives in 3-5 business days depending on your location.

For international orders, delivery times vary based on the destination and usually take between 7-14 business days. You’ll receive a tracking number once your order is dispatched so you can monitor its progress.

Shop Our Biggest Black Friday Sale and Help Turn It Green

At Will & Bear, we take pride in offering high-quality, eco-friendly products. Our Black Friday sale is the perfect opportunity to grab your favorite hats at unbeatable prices while making a positive impact. Every purchase plants a tree, contributing to a healthier planet. This Black Friday, start your Christmas shopping early and find the perfect hat for yourself or loved ones. Our Black Friday collection includes gifts for every outdoor enthusiast.