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Every Hat Sold, Plants A Tree

20% of Profits Donated

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signup to unlock green friday deals

At Will & Bear, we offer more than just discounts this Black Friday—we give you the opportunity to help turn Black Friday Green. With each hat sold, we plant a native tree, helping restore Australian ecosystems. Sale starts 10th Nov.

Green Friday Early Access

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As an early subscriber you will get first access our Green Friday Sale. But be warned get in quick stock sells out fast.

Help us turn Black Friday Green!

Turning Black Friday Green since 2017

Since 2017, we’ve used Black Friday as a moment to give back—not push more. Every purchase helps restore native habitats, support Australian farmers and invest in a healthier planet for future generations.

Lasting Impact

Our tree-planting partners measure the long-term impact of every tree. Over its lifetime, each one can sequester hundreds of kilos of carbon — and when multiplied across our entire forest, thats real impact.

Green Friday Hat Deals

See whats going on sale this Green Friday!

33 Results

Stevie Sand | Raffia Straw Bucket

5.0 (46)

$119.00

Unit price
per 

3 sizes
  • S
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Will & Bear Brown Country Hat crafted from sustainable wool, displayed on neutral background
Top view of Will & Bear Brown Country Hat, showcasing classic wide brim and teardrop crown
best-seller
New

Explorer Taupe | Brown Country Hat

4.7 (41)

$159.00

Unit price
per 

2 colors, 5 sizes
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  • XL
  • XXL
Will & Bear Wide Brim Country Hat in olive green on neutral background, showcasing structured wool felt and flat brim.
Top-down view of Will & Bear Wide Brim Country Hat highlighting teardrop crown shape and structured finish.
best-seller
New

Explorer Olive | Wide Brim Country Hat

4.7 (41)

$159.00

Unit price
per 

2 colors, 5 sizes
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  • XL
  • XXL
Will & Bear Wide-brim Bucket Hat in off-white, lightweight and breathable for sun protection
Top view of Will & Bear Wide-brim Bucket Hat showcasing wide brim and adjustable chin strap
best-seller

Bodhi Bone | Wide-brim Bucket Hat

4.9 (15)

$89.00

Unit price
per 

1 color, 4 sizes
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  • XL
Will & Bear William Cream crushable travel hat – white felt fedora hat made from natural wool with classic wide brim.
Top view of Will & Bear William Cream white felt fedora hat – structured crown with crushable design ideal for travel.
New

William Cream | Crushable Travel Hat | White Felt Fedora Hat

4.7 (11)

$129.00

Unit price
per 

4 colors, 4 sizes
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Buck Oak | Light Brown Felt Cowboy Hat
Top view of the Will & Bear Buck Oak brown felt cowboy hat showcasing the cattleman crown shape and wool felt texture.
New

Buck Oak | Light Brown Felt Cowboy Hat

4.9 (35)

$159.00

Unit price
per 

4 colors, 4 sizes
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  • XL

Austin Brown | Brown Straw Wide Brim Hat

4.8 (33)

$139.00

Unit price
per 

2 colors, 4 sizes
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  • M
  • L
  • XL
Will & Bear white straw cowboy hat shown on a neutral background, featuring a classic wide-brim shape.
Top-down view of the Will & Bear white straw cowboy hat highlighting its structured crown and wide brim.
Sold out

Buck Bone | White Straw Cowboy Hat

4.6 (11)

$129.00

Unit price
per 

4 sizes
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  • L
  • XL
Will & Bear white cowboy hat made from premium felt, displayed on a neutral background to show its structured shape and wide brim.
Couple walking through the outback wearing Will & Bear white cowboy hats made from Australian wool felt.
New

Buck Cream | White Cowboy Hat Felt

5.0 (1)

$159.00

Unit price
per 

4 colors, 4 sizes
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  • XL

Lenny Rust | Orange Bucket Hat

5.0 (14)

$89.00

Unit price
per 

4 sizes
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  • L
  • XL
Will & Bear Brown 5 Panel Cap made from organic cotton, displayed on neutral background
best-seller
New

Archie Walnut | Brown 5 Panel Cap

4.0 (7)

$49.00

Unit price
per 

2 colors
Calloway Dark Brown wide brim fedora hat on white background, angled side view
Top-down view of Calloway Dark Brown fedora hat with structured crown and wide brim
New

Calloway Brown | Wide-brim Fedora Hat

$139.00

Unit price
per 

6 colors, 5 sizes
  • +1 more
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  • XXL

See the entire range

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Best Black Friday Hat Deals FAQs

At Will & Bear, we offer more than just discounts. Each hat is crafted from natural materials and helps the planet. Plus, 40% of profits go to supporting tree-planting initiatives and Australian farmers. When you shop with us on Black Friday, you’re not only getting a great deal—you’re also making a difference.

At Will & Bear, we pride ourselves on quick delivery! Your hat ships fast, typically within 48 hours of placing your order. We ship to all Australian states, ensuring that your hat arrives in 3-5 business days depending on your location.

For international orders, delivery times vary based on the destination and usually take between 7-14 business days. You’ll receive a tracking number once your order is dispatched so you can monitor its progress.

Shop Our Biggest Black Friday Sale and Help Turn It Green

At Will & Bear, we take pride in offering high-quality, eco-friendly products. Our Black Friday sale is the perfect opportunity to grab your favorite hats at unbeatable prices while making a positive impact. Every purchase plants a tree, contributing to a healthier planet. This Black Friday, start your Christmas shopping early and find the perfect hat for yourself or loved ones. Our Black Friday collection includes gifts for every outdoor enthusiast.