Black Friday is the last Friday in November, signalling the start of the holiday shopping season. In 2026, Black Friday falls on November 27th, one of the biggest shopping events of the year at Will & Bear. This highly anticipated day offers unbeatable Black Friday deals on our sustainable, natural-fiber hats. It’s the perfect opportunity to grab your favourites while supporting our tree-planting initiative. If you miss out on Black Friday, don’t worry—Cyber Monday on November 30th brings another opportunity to enjoy discounts on our hats. Our Cyber Monday deals are perfect for finding last-minute gifts or upgrading your hat collection.

Our Black Friday Sale is here, and this year we're bringing you 20% off full-price hats storewide, plus up to 70% off our Outlet! It's the perfect time to find your new favourite hat, stock up on everyday essentials or get a head start on Christmas gifting. From our best-selling wide-brim wool hats and classic cowboy styles to lightweight summer straw hats, cozy beanies and everyday caps, there's something for every adventure.

Explore our Black Friday deals across a range of styles, including:

• Wide-Brim Wool Hats – Timeless styles made for everyday adventures.
• Cowboy Hats – Western-inspired favourites for wherever the road takes you.
• Straw Hats – Lightweight essentials for sun-filled days.
• Wool Beanies – Cozy companions for cooler adventures.
• Caps & Bucket Hats – Easy-wearing styles for every day.
• Outlet Favourites – Discover selected styles with up to 70% off.

In 2017, a handful of forward-thinking brands, including Will & Bear, decided to go against the grain of the typical Black Friday sales frenzy. Rather than promoting over-consumption, we launched Green Friday as an alternative. This initiative focuses on sustainability, giving back, and mindful shopping, aligning with our values of environmental responsibility. Instead of merely offering discounts, we use Black Friday as an opportunity to highlight our commitment to planting trees, supporting Australian farmers, and encouraging customers to invest in products that have a positive impact on the planet. While many brands focus on slashing prices, Green Friday is about making each purchase count for something greater than just savings.

Unfortunately, welcome discount codes and other promotional codes are disabled during our Black Friday sale. But don’t worry! The discounts we offer on Black Friday are so significant that you'll still be getting an amazing deal on your favorite Will & Bear hats. Our Black Friday event is one of the biggest sales of the year, with huge savings across our range of eco-friendly, natural-fiber hats, making it the perfect time to shop. Plus, every purchase supports our tree-planting initiative and helps give back to Australian farmers, so you’ll be doing good while getting a great bargain!

We can’t reveal the exact time just yet, but if you sign up for our emails, you’ll be the first to know! Not only will you get early access to Black Friday sale details, but you’ll also receive exclusive offers to help you save even more. Don’t miss out—sign up now and get a head start on the biggest deals of the year!