Responsible Business
Proudly donated 39% of or profits to preserve the great outdoors
We understand that the path to a greener future requires dedication and continuous improvement. With every step of our journey, we strive to be 1% better in our commitment to being a responsible business.
Our mission is to drive cultural transformation. We aim to create timeless products crafted from natural and regenerative materials, contributing to the healing of the earth. We foster a community where everyone has the opportunity to embrace an outdoor lifestyle and flourish in their chosen creative pursuits. Embedded in our company constitution, we pledge to always give back a minimum of 2% of our sales to non-profit organizations that support these goals.
certified b-corporation
Proudly Australia's first B-Corp certified hat company with a score of 83
Being B Corp certified means we've been assessed as a business with the highest verified standard across social and environmental impact. This gives us the platform for continuous improvement to operate ethically and responsibly, enhancing outcomes for people and the planet.
giving back
39% of profits donated
Over the last 5 years, we have donated 39% of our annual profits to organizations that help us achieve our mission, amounting to 2.3% of our total sales. Below are some of the organizations we support.
environmental impact
Planted over 2,505,500 trees
Native Species Planting in Western Australia: We have initiated a project in Western Australia, planting over 70 native species on degraded farmland to restore and rejuvenate the land. Tree Planting in Africa: Since 2016, we have been involved in tree planting projects in Africa, helping countless people with food security while transforming degraded farmlands into fertile forest gardens.
corporate responsibility
Moving away from fossil fuels
As we move away from fossil fuels as a material source, we focus on naturally occurring carbon cycles and regenerative material sources.
made in australia
Our first Australian Manufacture
Crafted in collaboration with Wild Wool Australia, the original creators of the iconic UGG boots, the Teddy Bucket hat is proudly made in Australia.
move to circularity
Supporting Regenerative Australian Farms
We're investing profits into Australian farmers that practice
regenerative farming, while boosting their land health and
biodiversity.
give back to our community
We have been supporting our community since 2016
As the world moves away from fossil fuels as a material source, we focus on naturally occurring carbon cycles and regenerative material sources.
How do we achieve all this?
We have working relationships with charitable organisations that help us achieve our goals.
Trees for the Future
Trees For The Future is a global organization that focuses on reforestation and sustainable agriculture. They work with farmers in developing countries to plant trees and restore degraded landscapes, promoting food security, economic stability, and environmental resilience.
Odonata Foundation
The Odonata Foundation is an Australian environmental charity dedicated to halting extinction and restoring biodiversity. Since 2016, they have catalyzed over $63 million in conservation efforts, protecting more than 49,000 hectares of habitat.