Score up-to 60%off*

+ 10% when you buy 2 or more

Every Hat Sold, Plants A Tree

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signup to unlock green friday deals

At Will & Bear, we offer more than just discounts this Black Friday—we give you the opportunity to help turn Black Friday Green. With each hat sold, we plant a native tree, helping restore Australian ecosystems. Sale starts 10th Nov.

Green Friday Starts in

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As an early subscriber you will get first access our Green Friday Sale. But be warned get in quick stock sells out fast.

Help us turn Black Friday Green!

Turning Black Friday Green since 2017

Since 2017, we’ve used Black Friday as a moment to give back—not push more. Every purchase helps restore native habitats, support Australian farmers and invest in a healthier planet for future generations.

Lasting Impact

Our tree-planting partners measure the long-term impact of every tree. Over its lifetime, each one can sequester hundreds of kilos of carbon — and when multiplied across our entire forest, thats real impact.

Green Friday Hat Deals

See whats going on sale this Green Friday!

31 Results

Will & Bear Brown Straw Wide Brim Hat 
 Austin Brown made from natural palm fibre with chin strap, shown on neutral background
Top view of Will & Bear Brown Straw Wide Brim Hat Austin Brown showcasing structured crown and wide woven brim
40% off

Austin Brown | Brown Straw Wide Brim Hat

4.8 (33)

Regular price $112.00 $67.00

Unit price
per 

2 colors, 4 sizes
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  • XL
Will & Bear Wide Brim Straw Hat – Sawyer Sand – front angle showcasing lightweight natural straw and classic crown shape, displayed on a neutral background.
Top view of Will & Bear Wide Brim Straw Hat – Sawyer Sand – highlighting pinched crown and natural straw weave.
60% off
Outlet

Sawyer Sand | Wide Brim Straw Hat

5.0 (13)

Regular price $104.00 $42.00

Unit price
per 

4 sizes
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  • XL
Will & Bear Cooper Bone White Upturned Fedora on neutral background, showcasing the structured wool felt and classic teardrop crown.
Woman wearing the Will & Bear Cooper Bone White Upturned Fedora outdoors, styled for warm-weather adventure.
60% off
Outlet

Cooper Bone | White Upturned Fedora

4.8 (71)

Regular price $120.00 $48.00

Unit price
per 

2 colors, 4 sizes
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  • M
  • L
  • XL
Will & Bear Cooper Coffee Brown Western Hat on neutral background, featuring wool felt material and curved upturned brim.
Overhead view of the Will & Bear Cooper Coffee Brown Western Hat showing classic teardrop crown shape.
60% off
Outlet

Cooper Coffee | Brown Western Hat

4.8 (71)

Regular price $120.00 $48.00

Unit price
per 

2 colors, 4 sizes
  • S
  • M
  • L
  • XL
Will & Bear Rider Bone White Palm Straw Hat crafted for sun protection and outdoor adventures, displayed on neutral background
Top view of Will & Bear Rider Bone White Palm Straw Hat featuring wide brim and leather chin strap
40% off
best-seller

Rider Bone | White Palm Straw Hat

4.7 (94)

Regular price $104.00 $62.00

Unit price
per 

4 sizes
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  • XL
Will & Bear Woodley Auburn scout hat with lanyard – unisex wide-brim hat made from sustainable wool felt in rich auburn brown.
Top view of Will & Bear Woodley Auburn wool scout hat featuring built-in lanyard and pinched crown.
50% off
Outlet

Woodley Auburn | Scout Hat With Lanyard

4.9 (83)

Regular price $104.00 $52.00

Unit price
per 

2 colors, 4 sizes
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  • M
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  • XL
Front view of Will & Bear Woodley Moss Felt Gardening Hat on Neutral Background – Wide-Brim Outdoor Hat Made from Natural Wool with Chin Strap
Top View of Will & Bear Woodley Moss Felt Gardening Hat on Neutral Background – Durable, Natural Wool, Wide Brim
50% off
Outlet

Woodley Moss | Felt Gardening Hat

4.9 (83)

Regular price $104.00 $52.00

Unit price
per 

2 colors, 4 sizes
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  • XL
Will & Bear Brown 5 Panel Cap made from organic cotton, displayed on neutral background
20% off
best-seller
New

Archie Walnut | Brown 5 Panel Cap

4.0 (7)

Regular price $40.00 $32.00

Unit price
per 

2 colors
Will & Bear White Vintage Dad Cap – Riley Bone – side angle view showing embroidered "More Trees" slogan on natural cotton, displayed on a neutral background.
Will & Bear White Vintage Dad Cap – Riley Bone – direct front view highlighting clean shape and slogan detail, displayed on a neutral background.
30% off

Riley Bone | White Vintage Dad Cap

5.0 (3)

Regular price $40.00 $28.00

Unit price
per 

2 colors
Will & Bear Lenny Rust Orange Bucket Hat on neutral background, featuring wide brim, dome crown, and adjustable chin strap.
Top-down view of Will & Bear Lenny Rust Orange Bucket Hat showing crown panel design and rich rust colour.
31% off

Lenny Rust | Orange Bucket Hat

5.0 (14)

Regular price $72.00 $50.00

Unit price
per 

4 sizes
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  • XL
Front View of Will & Bear Perry Bone Beige Cord Bucket Hat – Soft Cotton Corduroy Hat with Embroidered Logo.
Top View of Will & Bear Perry Bone Beige Cord Bucket Hat – Circular Crown and Brim Silhouette.
50% off
Outlet

Perry Bone | Beige Cord Bucket Hat

4.2 (17)

Regular price $64.00 $32.00

Unit price
per 

3 sizes
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  • M
  • L
Will & Bear Anderson Camel Floppy Felt Fedora, lightweight and flexible for everyday outdoor wear
Top view of Will & Bear Anderson Camel Floppy Felt Fedora showcasing teardrop crown and wide floppy brim
Sold out

Anderson Camel | Floppy Felt Fedora

4.9 (396)

$104.00

Unit price
per 

4 colors, 4 sizes
  • S
  • M
  • L
  • XL

See the entire range

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Best Black Friday Hat Deals FAQs

At Will & Bear, we offer more than just discounts. Each hat is crafted from natural materials and helps the planet. Plus, 40% of profits go to supporting tree-planting initiatives and Australian farmers. When you shop with us on Black Friday, you’re not only getting a great deal—you’re also making a difference.

At Will & Bear, we pride ourselves on quick delivery! Your hat ships fast, typically within 48 hours of placing your order. We ship to all US states, ensuring that your hat arrives in 3-8 business days depending on your location.You’ll receive a tracking number once your order is dispatched so you can monitor its progress.

Shop Our Biggest Black Friday Sale and Help Turn It Green

At Will & Bear, we take pride in offering high-quality, eco-friendly products. Our Black Friday sale is the perfect opportunity to grab your favorite hats at unbeatable prices while making a positive impact. Every purchase plants a tree, contributing to a healthier planet. This Black Friday, start your Christmas shopping early and find the perfect hat for yourself or loved ones. Our Black Friday collection includes gifts for every outdoor enthusiast.