Score up-to 60%off*

+ 10% when you buy 2 or more

Every Hat Sold, Plants A Tree

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At Will & Bear, we offer more than just discounts this Black Friday—we give you the opportunity to help turn Black Friday Green. With each hat sold, we plant a native tree, helping restore Australian ecosystems. Sale starts 10th Nov.

Green Friday Now Live!

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Help us turn Black Friday Green!

Turning Black Friday Green since 2017

Since 2017, we’ve used Black Friday as a moment to give back—not push more. Every purchase helps restore native habitats, support Australian farmers and invest in a healthier planet for future generations.

Green Friday Hat Deals

See whats going on sale this Green Friday!

52 Results

Will & Bear Wide Brim Straw Hat – Sawyer Sand – front angle showcasing lightweight natural straw and classic crown shape, displayed on a neutral background.
Top view of Will & Bear Wide Brim Straw Hat – Sawyer Sand – highlighting pinched crown and natural straw weave.
60% off
Outlet

Sawyer Sand | Wide Brim Straw Hat

5.0 (13)

Regular price ¥13,500 ¥5,400

Unit price
per 

4 sizes
  • S
  • M
  • L
  • XL
Will & Bear William Cream crushable travel hat – white felt fedora hat made from natural wool with classic wide brim.
Top view of Will & Bear William Cream white felt fedora hat – structured crown with crushable design ideal for travel.
20% off
New

William Cream | Crushable Travel Hat | White Felt Fedora Hat

4.7 (11)

Regular price ¥13,500 ¥10,800

Unit price
per 

4 colors, 4 sizes
  • S
  • M
  • L
  • XL
Buck Oak | Light Brown Felt Cowboy Hat
Top view of the Will & Bear Buck Oak brown felt cowboy hat showcasing the cattleman crown shape and wool felt texture.
20% off
New

Buck Oak | Light Brown Felt Cowboy Hat

4.9 (35)

Regular price ¥16,600 ¥13,300

Unit price
per 

4 colors, 4 sizes
  • S
  • M
  • L
  • XL
Will & Bear Brown Straw Wide Brim Hat 
 Austin Brown made from natural palm fibre with chin strap, shown on neutral background
Top view of Will & Bear Brown Straw Wide Brim Hat Austin Brown showcasing structured crown and wide woven brim
40% off

Austin Brown | Brown Straw Wide Brim Hat

4.8 (33)

Regular price ¥14,600 ¥8,800

Unit price
per 

2 colors, 4 sizes
  • S
  • M
  • L
  • XL
Front View of Will & Bear Perry Bone Beige Cord Bucket Hat – Soft Cotton Corduroy Hat with Embroidered Logo.
Top View of Will & Bear Perry Bone Beige Cord Bucket Hat – Circular Crown and Brim Silhouette.
49% off
Outlet

Perry Bone | Beige Cord Bucket Hat

4.2 (17)

Regular price ¥8,300 ¥4,200

Unit price
per 

3 sizes
  • S
  • M
  • L
Will & Bear white straw cowboy hat shown on a neutral background, featuring a classic wide-brim shape.
Top-down view of the Will & Bear white straw cowboy hat highlighting its structured crown and wide brim.
30% off

Buck Bone | White Straw Cowboy Hat

4.6 (11)

Regular price ¥13,500 ¥9,500

Unit price
per 

4 sizes
  • S
  • M
  • L
  • XL
Will & Bear Calloway Bone white straw felt fedora hat photographed on a clean neutral background.
Overhead view of the Will & Bear Calloway Bone white straw felt fedora, showcasing its centre crease and wide brim.
50% off
Outlet

Calloway Bone | White Straw Felt Fedora

4.9 (7)

Regular price ¥12,500 ¥6,300

Unit price
per 

1 color, 5 sizes
  • S
  • M
  • L
  • XL
  • XXL
Will & Bear Woodley Auburn scout hat with lanyard – unisex wide-brim hat made from sustainable wool felt in rich auburn brown.
Top view of Will & Bear Woodley Auburn wool scout hat featuring built-in lanyard and pinched crown.
50% off
Outlet

Woodley Auburn | Scout Hat With Lanyard

4.9 (83)

Regular price ¥13,500 ¥6,800

Unit price
per 

2 colors, 4 sizes
  • S
  • M
  • L
  • XL
Will & Bear white cowboy hat made from premium felt, displayed on a neutral background to show its structured shape and wide brim.
Couple walking through the outback wearing Will & Bear white cowboy hats made from Australian wool felt.
20% off
New

Buck Cream | White Cowboy Hat Felt

5.0 (1)

Regular price ¥16,600 ¥13,300

Unit price
per 

4 colors, 4 sizes
  • S
  • M
  • L
  • XL
Will & Bear Lenny Rust Orange Bucket Hat on neutral background, featuring wide brim, dome crown, and adjustable chin strap.
Top-down view of Will & Bear Lenny Rust Orange Bucket Hat showing crown panel design and rich rust colour.
29% off

Lenny Rust | Orange Bucket Hat

5.0 (14)

Regular price ¥9,300 ¥6,600

Unit price
per 

4 sizes
  • S
  • M
  • L
  • XL
Will & Bear Brown 5 Panel Cap made from organic cotton, displayed on neutral background
21% off
best-seller
New

Archie Walnut | Brown 5 Panel Cap

4.0 (7)

Regular price ¥5,200 ¥4,100

Unit price
per 

2 colors
Will & Bear Orange Wool Pom Pom Beanie – Tasman Ochre – angled view showing textured rib knit and soft wool pom pom.
Will & Bear Orange Wool Pom Pom Beanie – Tasman Ochre – full front view of warm ribbed beanie in earthy ochre tone.
50% off
Outlet

Tasman Ochre | Wool Pom Pom Beanie

4.2 (9)

Regular price ¥6,200 ¥3,100

Unit price
per 

4 colors

Lasting Impact

Our tree-planting partners measure the long-term impact of every tree. Over its lifetime, each one can sequester hundreds of kilos of carbon — and when multiplied across our entire forest, thats real impact.

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Best Black Friday Hat Deals FAQs

At Will & Bear, we offer more than just discounts. Each hat is crafted from natural materials and helps the planet. Plus, 40% of profits go to supporting tree-planting initiatives and Australian farmers. When you shop with us on Black Friday, you’re not only getting a great deal—you’re also making a difference.

At Will & Bear, we pride ourselves on quick delivery! Your hat ships fast, typically within 48 hours of placing your order. We ship to all Australian states, ensuring that your hat arrives in 3-5 business days depending on your location.

For international orders, delivery times vary based on the destination and usually take between 7-14 business days. You’ll receive a tracking number once your order is dispatched so you can monitor its progress.

Shop Our Biggest Black Friday Sale and Help Turn It Green

At Will & Bear, we take pride in offering high-quality, eco-friendly products. Our Black Friday sale is the perfect opportunity to grab your favorite hats at unbeatable prices while making a positive impact. Every purchase plants a tree, contributing to a healthier planet. This Black Friday, start your Christmas shopping early and find the perfect hat for yourself or loved ones. Our Black Friday collection includes gifts for every outdoor enthusiast.