Score up-to 60%off*

+ 10% when you buy 2 or more

Every Hat Sold, Plants A Tree

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At Will & Bear, we offer more than just discounts this Black Friday—we give you the opportunity to help turn Black Friday Green. With each hat sold, we plant a native tree, helping restore Australian ecosystems. Sale starts 10th Nov.

Green Friday Now Live!

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Help us turn Black Friday Green!

Turning Black Friday Green since 2017

Since 2017, we’ve used Black Friday as a moment to give back—not push more. Every purchase helps restore native habitats, support Australian farmers and invest in a healthier planet for future generations.

Green Friday Hat Deals

See whats going on sale this Green Friday!

52 Results

Will & Bear Calloway Fawn Felt Fedora Hat made from premium wool, displayed on neutral background
Top view of Will & Bear Calloway Fawn Felt Fedora Hat, showcasing structured crown and leather band
30% off
best-seller

Calloway Fawn | Felt Fedora Hat

4.9 (1877)

Regular price ¥14,600 ¥10,200

Unit price
per 

7 colors, 5 sizes
  • +2 more
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  • XL
  • XXL
Will & Bear Crushable Travel Hat in dark brown, made from soft felt and designed for packability, shown on neutral background
Top view of Will & Bear Crushable Travel Hat showing teardrop crown and wide brim, crafted for easy packing
20% off
best-seller

William Brown | Crushable Travel Hat

4.9 (1504)

Regular price ¥13,500 ¥10,800

Unit price
per 

4 colors, 5 sizes
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  • XL
  • XXL
Will & Bear Calloway Cream white sun felt hat with wide brim, crafted from sustainable wool, shown on a neutral backdrop.
Top view of the Will & Bear Calloway Cream white sun felt hat, showing crown shape and clean brim finish.
30% off

Calloway Cream | White Felt Sun Hat

4.9 (1877)

Regular price ¥14,600 ¥10,200

Unit price
per 

7 colors, 4 sizes
  • +2 more
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  • L
  • XL
Will & Bear Calloway Ash wide brim felt fedora hat shown on a neutral background.
Woman wearing the Will & Bear Calloway Ash wide brim felt fedora while gazing into the distance in a golden field.
30% off

Calloway Ash | Wide Brim Felt Fedora

4.9 (1877)

Regular price ¥14,600 ¥10,200

Unit price
per 

7 colors, 5 sizes
  • +2 more
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  • L
  • XL
  • XXL
Will & Bear Andy Oak Brown Wide Brim Fedora made from sustainable wool, displayed on neutral background
Top view of Will & Bear Andy Oak Brown Wide Brim Fedora, lightweight and crushable design
20% off
best-seller

Andy Oak | Brown Wide Brim Fedora

4.8 (582)

Regular price ¥15,600 ¥12,500

Unit price
per 

3 colors, 4 sizes
  • S
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  • XL
Will & Bear White Felt Sun Hat with wide brim, crafted for sustainable outdoor adventures
Top view of Will & Bear White Felt Sun Hat, lightweight and durable for everyday sun protection
20% off
best-seller

Andy Cream | White Felt Sun Hat

4.8 (582)

Regular price ¥15,600 ¥12,500

Unit price
per 

3 colors, 4 sizes
  • S
  • M
  • L
  • XL
Will & Bear Calloway Black wide brim hat made from premium wool, photographed on a neutral backdrop.
Overhead view of the Will & Bear Calloway Black wide brim hat showing crown shape and symmetry.
30% off
best-seller

Calloway Black | Black Wide Brim Hat

4.9 (1877)

Regular price ¥14,600 ¥10,200

Unit price
per 

7 colors, 5 sizes
  • +2 more
  • S
  • M
  • L
  • XL
  • XXL
Will & Bear Andy Auburn Dark Brown Country Hat featuring a structured teardrop crown and wide brim for outdoor adventures
Top view of Will & Bear Andy Auburn Dark Brown Country Hat showcasing the durable felt and classic crown shape
20% off

Andy Auburn | Dark Brown Country Hat

4.8 (582)

Regular price ¥15,600 ¥12,500

Unit price
per 

3 colors, 4 sizes
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  • M
  • L
  • XL
Will & Bear Levi Copper Burnt Red Wool Beanie on a neutral background, featuring ribbed knit and branded patch.
Woman sitting beside a fire pit at dusk wearing the Will & Bear Levi Copper Burnt Red Wool Beanie.
19% off

Levi Copper | Burnt Red Wool Beanie

4.8 (304)

Regular price ¥6,200 ¥5,000

Unit price
per 

6 colors
  • +1 more
Will & Bear Rider Bone White Palm Straw Hat crafted for sun protection and outdoor adventures, displayed on neutral background
Top view of Will & Bear Rider Bone White Palm Straw Hat featuring wide brim and leather chin strap
40% off
best-seller

Rider Bone | White Palm Straw Hat

4.7 (94)

Regular price ¥13,500 ¥8,100

Unit price
per 

4 sizes
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  • M
  • L
  • XL
Will & Bear Levi Mustard Wool Beanie on a neutral background, featuring ribbed knit texture and branded front label.
Upright view of the Will & Bear Levi Mustard Wool Beanie, showing folded cuff and warm yellow tone.
19% off

Levi Mustard | Mustard Wool Beanie

4.8 (304)

Regular price ¥6,200 ¥5,000

Unit price
per 

6 colors, 1 size
  • +1 more
  • One Size
Front view of Will & Bear Woodley Moss Felt Gardening Hat on Neutral Background – Wide-Brim Outdoor Hat Made from Natural Wool with Chin Strap
Top View of Will & Bear Woodley Moss Felt Gardening Hat on Neutral Background – Durable, Natural Wool, Wide Brim
50% off
Outlet

Woodley Moss | Felt Gardening Hat

4.9 (83)

Regular price ¥13,500 ¥6,800

Unit price
per 

2 colors, 4 sizes
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  • M
  • L
  • XL

Lasting Impact

Our tree-planting partners measure the long-term impact of every tree. Over its lifetime, each one can sequester hundreds of kilos of carbon — and when multiplied across our entire forest, thats real impact.

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Best Black Friday Hat Deals FAQs

At Will & Bear, we offer more than just discounts. Each hat is crafted from natural materials and helps the planet. Plus, 40% of profits go to supporting tree-planting initiatives and Australian farmers. When you shop with us on Black Friday, you’re not only getting a great deal—you’re also making a difference.

At Will & Bear, we pride ourselves on quick delivery! Your hat ships fast, typically within 48 hours of placing your order. We ship to all Australian states, ensuring that your hat arrives in 3-5 business days depending on your location.

For international orders, delivery times vary based on the destination and usually take between 7-14 business days. You’ll receive a tracking number once your order is dispatched so you can monitor its progress.

Shop Our Biggest Black Friday Sale and Help Turn It Green

At Will & Bear, we take pride in offering high-quality, eco-friendly products. Our Black Friday sale is the perfect opportunity to grab your favorite hats at unbeatable prices while making a positive impact. Every purchase plants a tree, contributing to a healthier planet. This Black Friday, start your Christmas shopping early and find the perfect hat for yourself or loved ones. Our Black Friday collection includes gifts for every outdoor enthusiast.