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made better. worn well. zero waste

The Second
Chance Club

Help keep old hats out of landfill through responsible returns, reuse, recycling and textile recovery. Powered by Upparel.

Our hats are made to travel, get dusty, weather well and hold a few stories along the way. But when they finally reach the end of the road, they deserve better than landfill.

That’s why we created the Second Chance Club — our hat recycling and responsible returns program, now powered by UPPAREL. Send your old Will & Bear hat back, help us close the loop, and we’ll thank you with a $20 reward toward your next one.

Help us close the loop

How it works

From the road to re-purposed

What's the impact

The Second Chance Club is more than a take-back program. It’s part of a bigger loop — helping reduce waste, extend the life of materials, and create a more responsible way to make, wear and return products.

Buy → Wear → Return → Reuse → Recycle → Repeat

Give Your Hat a Second Chance

Ready to return your old Will & Bear hat? Email us at orders@willandbear.com with your order number and we'll organise your free return. once it's back to us you receive your $20 credit.

Second chance program FAQ