Christmas Gift Guide is here. Discover

Score Free Shipping Over €100 EUR

Your cart

Your cart is empty

Check out these collections.

Best Sellers

Best Sellers

Styles we can't seem to hang onto and often find proudly displayed on our walls. Crafted from natural materials like 100% Australian wool, cotton, and straw. Designed for the outdoors and made to last, these top-rated hats combine comfort, sun protection, and sustainability for everyday adventure.

41 Results

Dusty Brown | Packable Outback Hat
best-seller
New

Dusty Brown | Packable Outback Hat

4.9 (24)

€119,95

Unit price
per 

2 colors, 5 sizes
  • S
  • M
  • L
  • XL
  • XXL
Duke Straw | Raffia Cowboy Hat
Two people wearing cowboy hats against a clear blue sky.
best-seller
New

Duke Straw | Raffia Cowboy Hat

4.8 (6)

€119,95

Unit price
per 

4 sizes
  • S
  • M
  • L
  • XL
Will & Bear Calloway Fawn Felt Fedora Hat made from premium wool, displayed on neutral background
Woman adventuring outdoors in Will & Bear Felt Fedora Hat, crafted for travel and exploration
best-seller

Calloway Fawn | Felt Fedora Hat

4.9 (1899)

€104,95

Unit price
per 

6 colors, 5 sizes
  • +1 more
  • S
  • M
  • L
  • XL
  • XXL
Will & Bear William Oak light brown crushable travel hat made from sustainable wool with classic fedora shape.
Couple standing together wearing Will & Bear hats – woman in William Cream, man in William Oak light brown crushable travel hat.
best-seller

William Oak | Crushable Travel Hat

4.9 (1544)

€96,95

Unit price
per 

4 colors, 5 sizes
  • S
  • M
  • L
  • XL
  • XXL
Angled studio view of the Sunny Brown raffia bucket hat highlighting its rounded crown and gently sloping brim
Rolled brown raffia Sunny Bucket hat tucked into the back pocket of light blue jeans on the beach
New

Sunny Brown | Crushable Straw Bucket Hat

4.3 (4)

€96,95

Unit price
per 

2 colors, 3 sizes
  • S
  • M
  • L
Will & Bear Sunny Sand Crushable Straw Bucket Hat made from natural raffia, displayed on neutral background
Two women at the beach wearing Will & Bear Crushable Straw Bucket Hats, perfect for sun-filled adventures
best-seller
New

Sunny Sand | Crushable Straw Bucket Hat

4.8 (65)

€96,95

Unit price
per 

2 colors, 3 sizes
  • S
  • M
  • L
Anderson Olive wide brim fedora hat on white background, angled view
Back view of woman in romper walking with Anderson Olive fedora and backpack
best-seller
New

Anderson Olive | Green Packable Wide Brim Fedora

4.9 (34)

€104,95

Unit price
per 

4 colors, 5 sizes
  • S
  • M
  • L
  • XL
  • XXL
Anderson Brown wide brim fedora hat on white background, angled view
Woman standing in open field with Anderson Brown hat and linen outfit
best-seller
New

Anderson Brown | Packable Wide Brim Fedora Hat

4.9 (28)

€104,95

Unit price
per 

4 colors, 5 sizes
  • S
  • M
  • L
  • XL
  • XXL
Toby Brown | Fisherman Beanie
best-seller
New

Toby Brown | Fisherman Beanie

5.0 (3)

€44,95

Unit price
per 

4 colors, 1 size
  • OS
Will & Bear Wide-brim Bucket Hat in off-white, lightweight and breathable for sun protection
Joyful outdoor moment featuring Will & Bear Wide-brim Bucket Hat, perfect for summer adventures
best-seller

Bodhi Bone | Wide-brim Bucket Hat

4.9 (17)

€66,95

Unit price
per 

1 color, 4 sizes
  • S
  • M
  • L
  • XL
Woven straw tote bag on a light beige background
Woven bag with lemons and sunglasses on a sandy surface
New

Otis Straw | Beach Tote Bag

1.0 (1)

€89,95

Unit price
per 

Tasman Travel Backpack | Brown Waxed Canvas
New

Tasman Travel Backpack | Brown Waxed Canvas

5.0 (6)

€194,95

Unit price
per 

Will & Bear Buck Brown felt cowboy hat with a shaped crown and upturned brim, shown at an angle.
Two models wearing Buck Brown felt cowboy hats beside a window, showing the hats from different angles.
best-seller
New

Buck Brown | Brown Felt Cowboy Hat

5.0 (8)

€119,95

Unit price
per 

4 colors, 5 sizes
  • S
  • M
  • L
  • XL
  • XXL
Dusty Olive Espresso | Packable Outback Hat
best-seller
New

Dusty Olive Espresso | Packable Outback Hat

4.8 (11)

€119,95

Unit price
per 

2 colors, 5 sizes
  • S
  • M
  • L
  • XL
  • XXL
Anderson Cream wide brim fedora hat on white background, angled view
Woman seated in open landscape wearing Anderson Cream hat and linen jumpsuit
best-seller
New

Anderson Almond | Cream Packable Wide Brim Fedora Hat

5.0 (29)

€104,95

Unit price
per 

4 colors, 4 sizes
  • S
  • M
  • L
  • XL
Will & Bear Crushable Travel Hat in dark brown, made from soft felt and designed for packability, shown on neutral background
Man on a road trip wearing Will & Bear Crushable Travel Hat, perfect for flexible travel and sun protection
best-seller

William Brown | Crushable Travel Hat

4.9 (1544)

€96,95

Unit price
per 

4 colors, 5 sizes
  • S
  • M
  • L
  • XL
  • XXL
Will & Bear White Felt Sun Hat with wide brim, crafted for sustainable outdoor adventures
Outdoor moment with Will & Bear White Felt Sun Hat, designed for rugged landscapes and sun coverage
best-seller

Andy Cream | White Felt Sun Hat

4.8 (589)

€111,95

Unit price
per 

3 colors, 4 sizes
  • S
  • M
  • L
  • XL
Will & Bear Andy Oak Brown Wide Brim Fedora made from sustainable wool, displayed on neutral background
Woman adjusting Will & Bear Brown Wide Brim Fedora outdoors, perfect for travel and adventure
best-seller

Andy Oak | Brown Wide Brim Fedora

4.8 (589)

€111,95

Unit price
per 

3 colors, 4 sizes
  • S
  • M
  • L
  • XL
Will & Bear River Sand Men's and Women's Straw Hat made from handwoven palm, shown on neutral background
Man wearing Will & Bear Men's and Women's Straw Hat, ideal for long summer days outdoors
best-seller

River Sand | Men’s & Women’s Straw Hat

4.8 (134)

€89,95

Unit price
per 

4 sizes
  • S
  • M
  • L
  • XL
Will & Bear Wide Brim Country Hat in olive green on neutral background, showcasing structured wool felt and flat brim.
Top-down view of Will & Bear Wide Brim Country Hat highlighting teardrop crown shape and structured finish.
best-seller
New

Explorer Olive | Wide Brim Country Hat

4.7 (61)

€119,95

Unit price
per 

2 colors, 5 sizes
  • S
  • M
  • L
  • XL
  • XXL
Buck Smoke | Black Felt Cowboy Hat
Men sitting on the edge of a truck wearing the Will & Bear Buck Smoke black felt cowboy hat, styled for rugged outdoor comfort.
best-seller
New

Buck Smoke | Black Felt Cowboy Hat

4.9 (47)

€119,95

Unit price
per 

4 colors, 4 sizes
  • S
  • M
  • L
  • XL
Leather hat holder clipped to suitcase handle in studio
Wide brim hat hanging from leather holder on car seat
best-seller
New

Leather Hat Holder | Tan Travel Strap

4.7 (6)

€36,95

Unit price
per 

1 size
  • O/S
A Will & Bear removable string bucket hat in chocolate brown, displayed on a neutral background.
A couple wearing Will & Bear removable string bucket hats at the beach, enjoying the coastal view.
best-seller

Billie Brown | Removable String Bucket Hat

4.8 (5)

€66,95

Unit price
per 

2 colors, 4 sizes
  • S
  • M
  • L
  • XL
Group of friends beside a 4x4 vehicle on a desert road trip in Levi Dark Brown beanie
Group of friends beside a 4x4 vehicle on a desert road trip in Levi Dark Brown beanie

Why Choose a Best Seller Hat from Will & Bear?

Welcome to our best selling hats collection, where you’ll find a curated selection of the styles that have won the hearts of our community! Whether you’re planning an adventurous trip or just lounging in the backyard, these hats come packed with benefits that make them a must-have. Featuring sustainable materials, these best selling hats not only support a healthier planet but are also crafted to last. Imagine enjoying a sun-soaked afternoon, knowing you're protected with our sun-shielding innovations. These aren't just hats—they're companions designed to enhance every experience, from the everyday to the extraordinary.

Each best selling hat in this collection is travel-ready, ensuring that you're always prepared for wherever life’s journey takes you. Our best selling hats have been road-tested by real people, proving their reliability in every setting: be it a bustling city or a serene beach. They've become classics in their own right, cherished for their unbeatable durability and comfort. So, sit back, relax, and explore what our best selling hats have to offer—you might just discover your new go-to favourite!

Check out our Men's Best Selling Hats and Women's Best Selling Hats.

Best Sellers FAQs

Explore Our Range of Best Sellers

Discover our curated collection of best selling hats that have captured the hearts of our community. Each piece reflects a harmonious blend of style, comfort, and sustainability, embodying what Will & Bear is all about. From timeless classics to contemporary favourites, our best seller hats are crafted for those who appreciate quality and thoughtful design. Dive into our collection and find the perfect side-kick for your next adventure.