Journal
-
10 Years of Will & Bear | Our Australian Founder Story
Ten years ago, Will & Bear started with an idea, two people and a love for the outdoors. There was no warehouse and definitely no team. Just Loz and Alex,...
-
On the Road with Tobias Mantaray: Sri Lanka & the Tasman Travel Backpack
There’s something about seeing a new place through the eyes of someone who knows how to capture a story. Travel creator and storyteller Tobias Mant, known as @tobiasmantaray, recently set...
-
Hat Decorating Workshop: Inside Breesa Retreats' Seaside Retreat
There’s something pretty special about bringing good people together by the ocean, slowing things down and getting a little creative. Recently, our friends at Breesa Retreats hosted a beautiful seaside...
-
Meet Ethan: Our Bear in the Woods
Some people just feel like Will & Bear from the moment you meet them. Ethan Abitz is one of those people. We first crossed paths with Ethan around seven years...
-
A Weekend in the Fisherman Beanie: Beach Camping on the Mornington Peninsula
There’s something about a coastal road trip in winter that just feels right. Slower mornings, crisp ocean air, and layers you actually want to wear. For this trip, we packed...
-
Summer Camp 2026: A Creative Retreat in the Northern NSW Hinterland
Every year, we hit pause. We step away from the noise, pack up the crew, and head somewhere that reminds us what this is all about. Community, creativity, and a...
-
Hats for Every Adventure: African Safari Edition
There are some adventures that stay with you forever. An African safari adventure is one of them. Vast landscapes, golden savannah light and wildlife moving freely across open plains create...
-
Sun Smart Summer Hats | Stylish UPF 50+ Protection for Hot Days
Australian summers demand respect. Long days outdoors, extreme UV levels and relentless heat mean sun protection is essential, not optional. One of the simplest and most effective ways to stay...
-
Why We Designed the Ari Sand Visor Hat for Summer
Our first visor hat was born from a simple need: easy shade for long, hot days without the weight of a full hat. We wanted something you could throw in...
-
5 Reasons to Love Our Leather Hat Holder for Travel
Staying organised on the road is easier when your hat has a dedicated place. Our leather hat holder is a simple travel tool that keeps your wide brim hats close...
-
Inside the Spring Long Lunch: Will & Bear, Volvo & Into the Wild Escapes
Into the Wild Escapes, Volvo Car Australia and Will and Bear set the tone for a mindful day outdoors. From the first hello to the final toast, the focus was...
-
European Summer Road Trip: Exploring the Coast with the Duke Straw Cowboy Hat
There is nothing quite like a European summer road trip. Winding coastal roads, warm sea breezes, and endless adventure. This year we packed a vintage car with no doors but...