Australian Hats in the UK – Quietly Crafting for 10 Years, Ready to Be Discovered
Australia’s Most-Loved Hats, Ready to Be Discovered in the UK
For over a decade, we’ve been quietly crafting hats inspired by the Australian outdoors – worn on road trips, long weekends and everyday journeys. Now, Will & Bear is ready to be discovered by the UK.
Built from responsibly sourced materials, designed to last for years, and made to feel at home from the Outback to the British countryside.
Shop cowboy-inspired hats | Shop wool felt hats | Shop all favourites
Born in Australia, Made for Life Outdoors
Will & Bear began on the road in Australia – a tiny hat brand built from the back of a van, chasing good weather, dusty tracks and ocean campsites. Every hat we design still starts with that same idea: simple, timeless pieces made to be worn hard and loved for years.
Our styles take cues from classic cowboy hats, vintage workwear and everyday outdoor life. Neutral tones, considered proportions and minimal branding mean our hats are just as at home in Hackney or Manchester as they are in the Australian bush.
Why We’re Excited to Be in the UK
Over the years, more and more people in the UK have been finding us through search, social and word of mouth – looking for cowboy-inspired hats that feel modern, sustainable and wearable every day.
The UK has its own rich outdoor culture – coast paths, muddy fields, city parks and festival weekends. Our goal is simple: bring a refined, Australian take on cowboy and felt hats to British wardrobes, with shapes and colours that work with the way you already dress.
- Cowboy-inspired silhouettes without the costume feel
- Neutral, wearable colours that mix with your existing wardrobe
- Comfortable fits designed for long days out, not just photos
The Hats the UK Will Love
Cowboy-Inspired Styles
Our cowboy-inspired styles take their cues from classic Western shapes, softened with Australian ease. Think structured crowns, generous brims and subtle detailing – ideal for festivals, weekends away and everyday outfits.
Wool Felt Hats for British Weather
Made with responsibly sourced wool and designed for real weather, our felt hats are warm, breathable and durable. They’re built to handle drizzle, wind and cool evenings, and look even better the more you wear them.
Summer & Festival Hats
For warmer days, our straw and lightweight styles are made for fields, festivals and holidays. Comfortable on long days out, with just enough shade and structure to feel considered, not fussy.
Made in Australia, Easy to Order from the UK
We’ve set up our UK experience so you can shop Australian hats without the guesswork.
- Prices in GBP – no mental maths at checkout.
- Duties & taxes shown up front – no surprise fees on delivery.
- Fast, tracked shipping to the UK – from our warehouse to your door.
- Easy returns – try at home, send back if it’s not quite right.
If you’re unsure on size, start with our hat sizing guide and choose the fit that works for how you like to wear your hats.
Hats with a Lighter Footprint
From the beginning, we’ve believed that good hats should do more than just look good. We focus on long-lasting materials, responsible production and giving back to the land that inspires us.
- Responsibly sourced wool for our felt styles.
- Considered materials and trims chosen for durability and feel.
- Ongoing environmental projects funded through our Land & Community initiatives.
The goal is simple: buy fewer hats, wear them longer, and know they’re doing some good along the way.
Quietly Loved, Ready to Be Discovered
For 10 years, Will & Bear has grown mostly through word of mouth – travellers, photographers, creatives and everyday hat-wearers sharing their favourites with friends.
If you’re in the UK and have been looking for a well-made cowboy or felt hat with a softer, more Australian feel, we’d love for you to start your journey with us.