Inspired by the journey
Hats for the road
Will & Bear began whilst travelling Australia in our vintage Kombi just 4 short years ago. With life on the road, we trawled op-shops, met incredible humans and fell in love with the landscapes we explored. Being inspired by nature whilst living on the road, Will & bear was born.
Our mission: From the earth, for the earth. Our goal is to reduce our impact through thoughtful design, give back to out planet and create a culture that cares about nature, to inspire all to preserve it.
We are committed to pushing the boundaries of sustainability. By using natural, biodegradable & recycled fibres we make high quality head where, design to last.
Since the brands inception in 2021, we have committed to planting 10 trees for every hat sold. today, thanks for our community, we have now planted over 200 acres of Forest Gardens in Senegal, Africa. Why? Because we want to invest in a healthy environment for our future generations. See more Tree planting
' There’s nothing more exciting than seeing a Will & Bear in the wild exploring new places on the heads of rad humans '
- Alex (Bear) & Loz (Will)
"Will & Bear exists to inspire a life lived outdoors, creating a deeper connection to nature and the environment that surrounds us. In the hope that all will want to help preserve it." - Will