Score up-to 60%off*

+ 10% when you buy 2 or more

Every Hat Sold, Plants A Tree

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At Will & Bear, we offer more than just discounts this Black Friday—we give you the opportunity to help turn Black Friday Green. With each hat sold, we plant a native tree, helping restore Australian ecosystems. Sale starts 10th Nov.

Green Friday Now Live!

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Help us turn Black Friday Green!

Turning Black Friday Green since 2017

Since 2017, we’ve used Black Friday as a moment to give back—not push more. Every purchase helps restore native habitats, support Australian farmers and invest in a healthier planet for future generations.

Green Friday Hat Deals

See whats going on sale this Green Friday!

52 Results

Rustic wide brim straw hat Jude Sand by Will & Bear
Top view of rustic wide brim straw hat Jude Sand by Will & Bear
59% off
Outlet

Jude Sand | Wide Brim Raffia Straw Hat

4.0 (3)

Regular price $116.00 $47.00

Unit price
per 

4 sizes
  • S
  • M
  • L
  • XL
Will & Bear Archie Maroon 5-Panel Vintage Cap made from organic cotton, shown on a neutral background
Front view of Will & Bear Archie Maroon 5-Panel Vintage Cap highlighting classic panel shape and stitched detail
40% off
Outlet

Archie Maroon | 5-Panel Vintage Cap

4.0 (7)

Regular price $58.00 $35.00

Unit price
per 

2 colors
Will & Bear Kids Packable Bucket Hat in natural cotton shown on a neutral background with chin strap visible.
Top-down view of Will & Bear Kids Packable Bucket Hat in light natural colour, highlighting rounded crown and wide brim.
Kids

Little Bodhi Bone

3.0 (2)

$81.00

Unit price
per 

1 size
  • One Size
Calloway Dark Brown wide brim fedora hat on white background, angled side view
Top-down view of Calloway Dark Brown fedora hat with structured crown and wide brim
30% off
New

Calloway Brown | Wide-brim Fedora Hat

Regular price $162.00 $114.00

Unit price
per 

7 colors, 5 sizes
  • +2 more
  • S
  • M
  • L
  • XL
  • XXL
Will & Bear Kids Cap – Little Archie Maroon cap displayed on a neutral background.
Will & Bear Kids Cap – Little Archie Maroon cap, front view highlighting crown shape.
50% off
Outlet
Kids

Little Archie Maroon | Kids Cap

5.0 (1)

Regular price $46.00 $23.00

Unit price
per 

1 color
Will & Bear White Vintage Dad Cap – Riley Bone – side angle view showing embroidered "More Trees" slogan on natural cotton, displayed on a neutral background.
Will & Bear White Vintage Dad Cap – Riley Bone – direct front view highlighting clean shape and slogan detail, displayed on a neutral background.
31% off

Riley Bone | White Vintage Dad Cap

5.0 (3)

Regular price $58.00 $40.00

Unit price
per 

2 colors
Will & Bear Brown Kids Cap – Little Archie Walnut shown on a neutral background.
Front view of Will & Bear Brown Kids Cap – Little Archie Walnut on a clean background.
Sold out

Little Archie Walnut | Kids Cap

5.0 (1)

Regular price $46.00 $23.00

Unit price
per 

1 color
Will & Bear Bambi Dust Blue Australian wool beanie made from soft merino wool, displayed on a neutral background.
Top view of the Will & Bear Bambi Dust Blue merino wool beanie showing its ribbed knit construction.
59% off
Outlet

Bambi Dust Blue | Australian Wool Beanie

4.6 (5)

Regular price $69.00 $28.00

Unit price
per 

4 colors
Will & Bear Bambi Sage green wool beanie crafted from 100% Australian merino wool, shown on a clean neutral backdrop.
Top-down flat lay of the Will & Bear Bambi Sage green wool beanie showing its soft ribbed knit texture.
59% off
Outlet

Bambi Sage | Green Wool Beanie

4.6 (5)

Regular price $69.00 $28.00

Unit price
per 

4 colors
Will & Bear Bambi Custard yellow wool beanie made from soft merino wool, displayed on a neutral background.
Top view of the Will & Bear Bambi Custard yellow merino wool beanie showcasing its knitted texture.
59% off
Outlet

Bambi Custard | Yellow Wool Beanie

4.6 (5)

Regular price $69.00 $28.00

Unit price
per 

4 colors
Knitted bucket hat with brown and white pattern on a light beige background
A woman standing in front of a stone building wearing a patterned crochet hat, a brown jacket, and denim shorts.
29% off
New

Chelsea Brown | Crochet Bucket Hat

Regular price $139.00 $98.00

Unit price
per 

3 sizes
  • S
  • M
  • L
Product image of the Little Bambi Sage knit beanie
Front product image of the Little Bambi Sage knit beanie
54% off
Outlet
Kids

Little Bambi Sage

Regular price $46.00 $21.00

Unit price
per 

4 colors

Lasting Impact

Our tree-planting partners measure the long-term impact of every tree. Over its lifetime, each one can sequester hundreds of kilos of carbon — and when multiplied across our entire forest, thats real impact.

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Best Black Friday Hat Deals FAQs

At Will & Bear, we offer more than just discounts. Each hat is crafted from natural materials and helps the planet. Plus, 40% of profits go to supporting tree-planting initiatives and Australian farmers. When you shop with us on Black Friday, you’re not only getting a great deal—you’re also making a difference.

At Will & Bear, we pride ourselves on quick delivery! Your hat ships fast, typically within 48 hours of placing your order. We ship to all regions in New Zealand, ensuring that your hat arrives in 3-8 business days depending on your location.You’ll receive a tracking number once your order is dispatched so you can monitor its progress.

Shop Our Biggest Black Friday Sale and Help Turn It Green

At Will & Bear, we take pride in offering high-quality, eco-friendly products. Our Black Friday sale is the perfect opportunity to grab your favorite hats at unbeatable prices while making a positive impact. Every purchase plants a tree, contributing to a healthier planet. This Black Friday, start your Christmas shopping early and find the perfect hat for yourself or loved ones. Our Black Friday collection includes gifts for every outdoor enthusiast.