stay cool
Austin Straw
Gov Rated SPF 50+
empowering creativity since 2016
Our Community
40% of Profits Go To The Great Outdoors
We are proudly Australia's first B-corp certified hat co and a certified social enterprise - this means each hat gives back to the great outdoors.
Hats in the Wild
Kendal & Glen from our creative community soak up life on the road in. Shop the look.
Hats in the Wild
Kendal & Glen from our creative community soak up life on the road in. Shop the look.
"Solid workmanship, using good material. I live in Texas where the summer is extremely hot and humid. I typically wear straw hats, but this hat is just as comfortable in the Texas sun."– John H | Verified Buyer
"I’m so obsessed with it - I feel like a cute little adventurer! I’ve been pretty rough on this hat with animals, hiking and airplane travel and it’s held up great."– Kristina C. | Verified Buyer
"Fantastic - great travel accessory - light, easy to pack , practical - and always looks amazing!!"– Annie P. | Verified Buyer
Blog posts
How to Make a DIY Hat Stand
Are your hats piling up with nowhere to go? A DIY hat stand is the perfect way to keep your collection organised while adding a stylish touch to your space....
Ultimate Guide to Crushable Hats
Welcome to our guide on crushable hats and the best ways to pack them for your travels. Let's dive in. What are crushable hats? A crushable hat refers to a...