As an ode to the classic fisherman beanie and a nod to all Will & Bear designs that have come before, we would like to introduce Doc.

We put Doc to the test along with fellow new recruit Tasman Green, in Cape Town, South Africa. Doc roamed through the outskirts of the city as the morning welcomed the sun and followed it right through into the depths of the city to see what all the fuss was about. But just like each Will & Bear design, there’s always an element of coastal inspiration and consideration because, well, we just love the ocean.

As the sun went down and the waves rolled in, Doc kept the adventure alive with warmth and comfort, just as we intended.

Captured by Dan Carter.